Job Purpose:

The Senior Sales & Field Marketing Manager is responsible for driving revenue growth by tightly aligning field marketing programs with sales strategy. This role owns the connection between market activation, sales enablement, and pipeline performance, ensuring that marketing efforts--both in the field and in sales support--result in measurable business outcomes. This role will partner with sales to create tailored, localized marketing plans that generate pipeline opportunities and accelerate deals.

This is a senior, highly integrated role designed to serve as the primary Marketing partner to Sales leadership while also owning the strategy, execution, and optimization of field marketing programs across assigned markets or channels.

Essential Functions:

Sales Strategy Alignment

Serve as the primary Marketing partner to Sales leadership across assigned channels or markets
Translate Sales goals into coordinated field marketing strategies
Ensure marketing programs directly support sales priorities, pipeline health, and conversion objectives
Influence annual and quarterly planning to embed sales needs into marketing roadmaps

Field Marketing Strategy & Market Activation

Own field marketing strategy & execution for assigned markets, including:

Events, sponsorships, and brand activation
Channel-specific marketing campaigns including media, direct marketing, digital and social
Hyper‑local activations aligned to priority segments and geographies
Market‑specific sales support initiatives

Ensure local execution aligns with broader sales and acquisition strategies
Oversee market calendars, budgets, and prioritization of field investments
Maintain strong relationships with internal stakeholders and external partners to ensure execution excellence

Sales Enablement & Go‑to‑Market Execution

Lead the development of sales enablement tools and materials, including:

Sales presentations, pitch decks, collateral & fliers
Case studies, testimonials, and proof‑point content
Retail marketing support
Channel-specific marketing and lead generation campaigns

Partner with Product Marketing to translate product strategy into sales‑ready messaging
Support go‑to‑market launches with coordinated field activation and sales enablement plans
Ensure sales teams are equipped with consistent, effective tools to support prospecting, conversion, and close

Execution & Operational Excellence

Oversee end‑to‑end execution of field programs and events, including logistics, staffing, materials, and onsite support
Ensure compliance with brand, legal, and operational requirements across all activations
Act as escalation point for execution issues, ensuring rapid resolution

Leadership & Cross‑Functional Collaboration

Collaborate closely with Sales, Operations, Marketing, Analytics, Product Marketing, and Community Engagement
Communicate clearly with senior stakeholders on priorities, progress, risks, and results

Education:

Four years of College resulting in a Bachelor's Degree or equivalent experience

Relevant Work Experience:

8 to 10 years in related field

Progressive experience in sales marketing, field marketing, acquisition marketing, or revenue marketing
Proven experience directly supporting Sales teams and owning market‑level execution
Demonstrated success tying marketing activity to revenue and pipeline performance
Excellent organizational, project management, and prioritization capabilities
Comfortable operating in both hands‑on execution and senior‑level strategic contexts
Experience managing budgets, agencies, vendors, or staff preferred

Special Knowledge, Skills and Abilities:

Experience providing channelized sales enablement and funnel acceleration
Strong field marketing and event activation experience with a performance mindset
Deep content marketing experience, including planning, storyboarding, copywriting and design direction
Ability to translate strategy into both sales tools and on‑the‑ground execution
Excellent cross‑functional influence and executive communication skills
Comfortable operating at both strategic and hands‑on execution levels
Highly organized, proactive, and adaptable in fast‑moving environments

Supervisory Responsibility:

Has 2 or More Full Time Direct Reports