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Posted 1mo ago

Brand Manager

@ Opella
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Warsaw, Mazowieckie, Poland
HybridFull Time
Responsibilities:leading strategy, identifying growth, overseeing investments
Requirements Summary:Senior brand role requiring strategic leadership, data-driven thinking, and cross-functional collaboration. Fluency in English and Polish. hybrid work in Warsaw.
Technical Tools Mentioned:Office suite, CRM, Data analytics, Marketing automation, Google Analytics
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Job Description

Senior Brand Manager - Opella - Warsaw

Hybrid role

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including No-Spa, Allegra, Magne B6, Essentiale, Dulcobis and Mucosolvan.

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

About the job:

As Senior Brand Manager you will play a pivotal role in shaping the future of a leading global brand. You will drive brand growth through bold ideas, data-driven strategies, and consumer-centric thinking. Working cross-functionally with medical, digital, commercial, and regional teams, you will ensure your brand leads in both market share and consumer trust. You will thrive in a collaborative, agile, and forward-thinking environment where creativity meets executional excellence.

Main responsibilities:

  • Provide strategic leadership for the brand, managing resources and guiding brand strategies and tactics.

  • Identify and prioritize growth opportunities, allocating budgets to maximize brand impact and profitability.

  • Approve and oversee brand investments in both above-the-line (ATL) and below-the-line (BTL) activities.

  • Lead the development and implementation of strategic growth plans to achieve ambitious sales and profitability targets.

  • Analyze market trends, consumer insights, and competitive landscape to inform brand strategy and planning.

  • Execute key initiatives and high-ROI activations that drive brand growth and engagement.

  • Foster a culture of innovation, collaboration, and continuous improvement within the brand team.

About you:

  • Experience in brand management, with a proven track record of developing and executing successful brand strategies in Consumer Healthcare or FMCG environments.

  • Strong analytical, strategic, and creative problem-solving skills.

  • Demonstrated leadership and ability to drive cross-functional collaboration.

  • Comfortable balancing long-term strategic vision with short-term business needs.

  • Fluent in English and Polish.

  • University degree in business, marketing, or a scientific field.

Our offer:

  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

  • Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully

  • Flexible home office policy, with a possibility to work up to 2 days of time from home

  • An attractive package of benefits, including car

  • Employee Assistance Program (mental health support, legal and financial consulting)

  • Gender neutral paid parental leave as well as volunteer days.

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