Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
We’re looking for a sharp, strategic Senior Account Executive to join Burson Global’s high‑growth U.S. Business Development Team, with a particular focus on supporting the agency’s expanding healthcare momentum. This role is a critical addition designed to help scale and stabilize pipeline operations to allow senior leadership more strategic growth oversight.
You’ll own the RFI/RFP process end‑to‑end and play equal parts project manager, writer, and orchestrator—coordinating teams across the agency to create winning proposals. You’ll also take on meaningful pipeline ownership, ensuring opportunity data is accurate, current, and actionable. This role is ideal for someone energized by tight deadlines, detail‑driven execution, and the ambition to grow within a best‑in‑class global agency.
Team Context & Structure:
This role sits within the Business Development function, working most closely with senior new business leadership. Day‑to‑day collaboration will include senior leaders across strategy, creative, finance, and account teams.
Remote work is fully acceptable, with New York–based candidates considered a strong plus given the volume of pitches and client activity centered there.
What you'll do:
RFI / RFP Development & Knowledge Management (50–55%)
- Own the full lifecycle of RFIs and RFPs—from initial read‑through and timeline development to final submission
- Lead cross‑functional coordination to source case studies, insights, data, and credentials across strategy, creative, healthcare, corporate, and consumer teams
- Write, edit, and synthesize responses that clearly articulate Burson’s value proposition and competitive differentiation
- Partner with finance and legal teams to ensure compliance, pricing alignment, and adherence to submission requirements
- Build, maintain, and continuously improve a centralized library of pitch content, boilerplate responses, and best‑in‑class examples for future use
RFP Development & Pitch Support (25–30%)
- Serve as the logistical and operational backbone of live pitches, managing schedules, deliverables, decks, and submissions
- Collaborate closely with strategy, creative, account, and design teams to develop compelling pitch materials
- Conduct competitive and client research to support pitch positioning
- Coordinate and run internal pitch rehearsals, ensuring clarity, preparedness, and alignment across presenters
- Support the creation and delivery of pitch presentations and leave‑behind materials
Pipeline Management & Business Reporting (15–20%)
- Take primary responsibility for maintaining the U.S. opportunity pipeline, ensuring data accuracy and completeness across all active and prospective opportunities
- Manage data entry and ongoing updates within Burson’s custom pipeline management system
- Conduct regular follow‑ups with senior leaders across the U.S. network to gather updates and maintain real‑time pipeline accuracy
- Pull, format, and synthesize pipeline and new business reports for leadership and agency‑wide communications
- Identify trends and insights within pipeline data to inform forecasting, planning, and new business strategy
Collaborate with finance partners on forecasting and budget‑related processes, including quarterly revenue forecasting activities
Experience that contributes to success:
- 3–5 years of experience within an agency environment (PR, communications, marketing, advertising or consulting)
- Hands‑on agency new business experience, including RFIs, RFPs, and pitch processes (non‑negotiable)
- Strong writing, editing, and synthesis skills with a clear, confident voice
- Demonstrated project management capability across complex, deadline‑driven workstreams
- High attention to detail and comfort managing multiple priorities simultaneously
- Proficiency across Microsoft Office, particularly PowerPoint, Word, and Excel (tables, reporting, and structured data)
- Comfort using AI tools to support writing, research, synthesis, and business development workflows
Preferred
- Prior experience supporting a formal new business or growth function
- Familiarity with pipeline management systems and business reporting tools (Salesforce‑like experience a plus)
- Exposure to healthcare, corporate, consumer, or integrated agency pitches
- Experience working across time zones and with global teams
- Cost or budget proposal exposure (nice to have, not required)
What Sets You Apart
- Ambitious and self‑directed: You’re eager to take ownership, figure things out independently, and grow into increasing responsibility
- Detail‑obsessed: You spot inconsistencies others miss and take pride in precision
- Strategic executor: You understand that process, data, and storytelling all contribute to winning new business
- Adaptable and tech‑curious: You’re comfortable using AI and modern tools as part of your day‑to‑day workflow
- Calm under pressure: You thrive when deadlines are tight and stakes are high
- Collaborative: You value teamwork and know how to partner effectively across disciplines and seniority levels
#LI-MG1
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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