HiringCafe
Posted 3mo ago

Zone HCP Omnichannel Lead

@ Opella
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Budapest or Bucharest or Praha or Warsaw or Kiev
HybridFull Time
Responsibilities:Lead strategy, Track ROI, Influence partners
Requirements Summary:Lead zone HCP omnichannel strategy; build dashboards, ensure ROI, manage data; lead cross-market team.
Technical Tools Mentioned:CRM, Data analytics, Dashboard tools
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Job Description

Location: Any CEE office.

About Us 

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Nospa, Magne, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.

Purpose of the role:

Lead the Zone’s HCP omnichannel strategy and in-markets execution. Ensure scalable, insight-driven HCP engagement across digital and F2F channels, optimising reach, and driving ROI through compliant data.

Key responsibilities: 

  • Drive zone and country omnichannel plans and execution, including digital (media), F2F and events, integrating omnichannel with field force journeys.

  • Nurture HCP understanding and insights collection to build informed HCP omnichannel journeys

  • Build Zone dashboards to track channel performance & ROI.

  • Guide channel investment and ensure compliance with channel best practices.

  • Drive adoption of 1P data collection, consent capture, CRM tagging.

  • Lead and develop the Zone HCP team, fostering high performance, clarity of roles, and cross-market collaboration.

  • Contributing to CEE Culture and Transformation agendas

Requirements:

  • 5 years in digital/omnichannel healthcare roles.

  • Leadership role experience.

  • Degree in marketing, digital, or business.

  • Proven record in building performance dashboards & ROI cases.

  • Deep understanding of HCP omnichannel engagement & data strategy.

  • Fluent English and one of CEE language

  • Strategic and creative mindset with a problem-solving approach.

  • Strong collaboration skills and ability to influence cross-functional partners.

  • Experience in shaping and building organizational culture — promoting collaboration, accountability, and a growth mindset across markets.

Our offer:

  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

  • Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully

  • Flexible home office policy, with a possibility to work up to 2 days of time from home

  • An attractive package of benefits

  • Employee Assistance Program (mental health support, legal and financial consulting)

  • Gender neutral paid parental leave as well as volunteer days.

LI-HYBRID