Job Description:

Business Overview

The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.

Marketing-related businesses include a wide range of marketing businesses, such as "Rakuten Marketing / LinkShare," which provides solutions for all digital marketing; "Rakuten Data Marketing," which provides marketing solutions utilizing Rakuten's owned big data; and "Rakuten Insight," which provides marketing research services. This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group, leading to your own growth and career advancement.

Department Overview

The Media & Trend Department oversees Rakuten’s media business, serving as a key user touchpoint within the Rakuten Group.

Guided by the mission “Supporting everyday life,” we operate multiple media services—including point-based media, news, and lifestyle content—used by more than 10 million users on a monthly basis.Our portfolio of media services includes Rakuten Super Point Screen, Rakuten Web Search, Rakuten Personal Finance, Infoseek, Rakuten Real Estate, Rakuten Blog, Rakuten Recipe, and Rakuten Calendar.

Position:

Why We Hire

Guided by the mission “Supporting everyday life,” through media experiences that become starting points for users’ daily purchasing decisions and actions, we aim to maximize the value of the Rakuten ecosystem as a whole.

In addition to continuously transforming existing media services, the department actively takes on the challenge of launching new media and creating new value.
By leveraging Rakuten Group’s vast data assets and AI technologies, we strive to enhance user experience while achieving sustainable business growth.

Beyond media operations, the department also includes teams responsible for planning and developing promotional solutions for merchants on Rakuten Ichiba, as well as planning and supporting the sales of advertising products that bundle multiple media platforms across the Rakuten Group.
This enables a multi-layered business model that integrates media, data, and advertising.

Attraction

As we operate multiple media services, there are many positions with significant responsibility within each media, allowing individuals to take ownership and work proactively with a high level of autonomy.
In addition, by building experience and delivering results in one media service, employees have opportunities to move on to other media within the department and take on new challenges, enabling diverse career paths over time.

Rather than being confined to a single service or function, the Media & Trend Department offers an environment where individuals can pursue cross-ecosystem challenges-spanning media, data, and the broader Rakuten ecosystem-while balancing user value and business value.

Position Details

Position Overview
This position is part of the Media Business and is responsible for providing marketing solutions to clients by leveraging Rakuten’s various media platforms, Rakuten data, and advanced optimization technologies.

You will address clients’ marketing challenges by taking ownership of the entire process—from data-driven target analysis and media planning to campaign execution and performance evaluation—aiming to maximize business outcomes through media solutions.
Depending on the assigned media and your experience and interests, you may be involved in a wide range of responsibilities, from new business proposals to deepening relationships with existing clients and leading campaign initiatives.

Key Responsibilities
*The scope of responsibilities will be determined based on experience, skills, and assigned media or team.

*Depending on your experience, if you are hired in a management position, you will be involved in the management, development, and organization of team members.
- Data Analysis and Issue Identification Using Rakuten Data
- Media Planning and Marketing Campaign Development
- Campaign Execution Management and Coordination
- Performance Analysis and Improvement Proposals
- Sales Activities Based on Assigned Team or Media (Additional Scope)

Depending on the assigned team, responsibilities may include a stronger focus on the following areas:
- Providing implementation and operational support through close communication with retailers and other offline businesses, including execution support for O2O initiatives
- Planning and structuring promotional products and solutions for Rakuten Ichiba merchants

Work Environment

Organization

- Business Division: Ad & Media Company /Global Ad Division: Approximately 700 employees
- Department: Media & Trend Department: about 80 employees, about 15 employees are working for media sales role
- Age Range: 20-40
- Ratio: More than half are mid-career hires

Background of Mid-Career Hires
-Experience in sales roles at web advertising platforms
-Experience in sales roles at advertising agencies

Mandatory Qualifications:

- At least 1 year of experience in solution-oriented B2B sales or consultative corporate sales
- Basic understanding of advertising performance metrics such as CTR, CVR, and CPA
- Ability to aggregate data and conduct basic analysis using Excel or Google Sheets

Desired Qualifications:

- Deep understanding of advertising performance metrics (e.g., CTR, CVR, CPA) and experience proposing improvements through advertising products
- Experience with ad trafficking, campaign setup, and budget management
- Data analysis skills using SQL and/or Python
- Experience in team management or people leadership

Other Information:

Additional information on Location

Futako Tamagawa Rise Office

2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

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