ABOUT THIS POSITION
We are looking for a talented and experienced channel marketer to join our Spanish marketing team, which forms part of our EMEA marketing team and works in close partnership with our Spanish distribution team.
Our EMEA marketing team consists of channel teams that are closely aligned to our regional distribution teams as well as teams with specific expertise in PR, Insight & Product Marketing, Market Research, Events, Studio Design, Digital Marketing and Advertising.
The successful candidate will help us build on the asset growth and increased brand awareness T. Rowe Price has experienced in Italy over the past few years. We would also expect this person to fulfil an important role in delivering the overall EMEA marketing strategy, particularly through representing the needs of channel marketing and working on specific projects.
The team’s remit cover the intermediary segment, made of Fund Buyers and Fund Sellers and we are therefore looking for candidates with strong knowledge of both these segments as well as financial markets and investment strategies generally. The roleholder will plan and execute activities across the marketing mix. Working with the wider marketing team, relationship managers, investment professionals and external agencies, the successful candidate will ensure the production and timely delivery of high-quality campaigns, marketing collaterals, events and other ad-hoc activities to the marketplace that increase T. Rowe Price’s brand awareness, consideration and selection among professional investors. We are looking for a candidate with an innovative, digital first, growth-driven mindset, who can deliver on existing planned activity as well as identify and deliver new initiatives to grow our brand and raise assets in Italy.
Given the importance of ESG to both ourselves and our client base, we are looking for an understanding of ESG and how that is likely to evolve from a market, product and client perspective.
Most importantly, we operate in a collaborative, enterprising, thoughtful and supportive environment and are looking for candidates who fit that role.
Reporting to Head of Italy and Iberia Marketing, the focus areas for this role are:
Manage events schedule, Design, plan and execute third party and hosted events from start to finish in line with budget Develop ad hoc marketing materials, in order to satisfy the needs of the internal and external clients Own content distribution via owned and third party channels, gathering metrics to assess ROI and evolve strategy. Work in partnership with SMMs on planning and executing Italy media plans. Plan, execute and measure effective marketing activity across the full marketing mix, with a digital and data-first mindset. Effective and impactful stakeholder management and influencing Take ownership and accountability for specific activity, both assigned and based on own initiative Deliver Italian digital communications; including social, email and online in partnership with the Digital Marketing Manager
ROLE SUMMARY
Contributes substantively to cross-functional teams that develop and execute multi-channel marketing plans that
Position our brand and capabilities with Italy intermediary channels. Analyses multiple data streams and optimizes tactics. Implements plans and processes according to Segment Marketing strategy.
RESPONSIBILITIES
Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients.
Designs and develops tailor made marketing materials in line with business
Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement.
Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
TYPICAL QUALIFICATIONS
Bachelor's degree or the equivalent combination of education and relevant experience and 5+ years of total relevant work experience.
PREFERRED QUALIFICATIONS AND SKILLS
Investment management designation, e.g., IMC and/or equivalent investment knowledge
Ability to innovate and deliver bold new initiatives, as well as execute on assigned ones
Creativity and ability to transform product facts into compelling stories
Potential to develop and implement data-led marketing strategy
Good working knowledge of the Italian intermediary markets
Broad marketing knowledge, including analysis
Internal and external stakeholder management ability
Budget management experience
Strong verbal and written communication skills
Italian native speaker and fluency in English. Another European language appreciated
This role is eligible for hybrid work, with up to one day a week from home.