Content Director
Department:
Global Marketing
Location:
Provo, UT
Who We Are
Unicity International is a science-first metabolic health company on a mission to make the biology of better health accessible to everyone. Our flagship products�including Unimate and Balance�deliver measurable results backed by clinical research and over 30 published studies. With operations spanning 50+ markets and a passionate global field of independent distributors, Unicity isn�t riding a trend. We�re building the future of metabolic health.
The Opportunity
Think of this role as running an internal creative agency. Every department at Unicity�Sales, Marketing, IT, Events�needs high-quality content to do their jobs well. Your team is the one they come to. You�ll own the copy, design, and creative strategy behind our product pages, email journeys, social channels, sales tools, and distributor assets. Your mandate is simple: elevate everything.
The right person for this role is equal parts creative leader and operational thinker. You obsess over the details that make content convert�the headline that stops the scroll, the email sequence that nurtures to close, the product page that makes the science feel simple and the purchase feel obvious. And you�re using AI tools every day to help your team produce more, faster, and at a higher bar than anyone expects.
If you want to manage a backlog and push pixels, this isn�t the role. If you want to shape how a global health brand shows up everywhere it matters�keep reading.
What You�ll Own
- Product Pages & Website Copy � Own the words and design on our DTC product pages. Your goal is clarity, conversion, and a customer experience that makes the science accessible and the next step obvious.
- Email Journeys & Lifecycle Marketing � Architect and optimize email sequences that nurture prospects, onboard customers, and drive retention and reorders.
- Social Content & Design � Lead the creative direction for social channels, producing thumb-stopping visuals and copy that build brand and drive action.
- Sales & Recruiting Assets � Create presentations, one-pagers, videos, and tools that help our field distributors sell products and recruit effectively.
- Cross-Departmental Creative � Serve as the creative hub for the company. Sales, Marketing, IT, Events, and leadership all rely on your team for polished, on-brand, effective content.
- AI-Augmented Production � Integrate AI tools into your team�s workflows for copywriting, image generation, design iteration, and content repurposing. You�re not just using AI yourself�you�re lifting the entire team�s output with it.
What We�re Looking For
- Creative range � You can write sharp copy and art-direct compelling design. You don�t have to do everything yourself, but you have strong taste and high standards across both disciplines.
- Conversion instincts � 3+ years of experience creating content that drives measurable outcomes�clicks, conversions, revenue, engagement. You know what works and can explain why.
- Email marketing depth � Hands-on experience building email journeys, segmentation strategies, and lifecycle campaigns. You think in sequences, not one-offs.
- AI-native workflow � You�re already using AI tools daily for writing, design, ideation, or production�and you have a vision for how to scale that across a team.
- Operator mindset � You know how to run an intake process, prioritize competing requests from multiple stakeholders, and ship quality work on deadline.
- Health & science enthusiasm � Genuine interest in metabolic health and an ability to translate complex science into content that resonates with real people.
- Builder energy � You don�t wait for a brief. You see gaps, pitch solutions, and move.
We don�t require a specific degree or 15 years of experience. We care about the quality of your portfolio, the results you�ve driven, and how you think about content as a growth lever.
Why Unicity
- Creative ownership � You�re not executing someone else�s vision. You�ll define the creative standard for the entire company.
- Products that work � Backed by clinical research, our products deliver real health outcomes. You�ll never have to oversell or fake conviction.
- Growth stage � We�re scaling aggressively, which means more channels, more content, and more opportunity to build something meaningful.
- Compensation � $100,000�$120,000 base + performance bonus + full benefits.
In addition to competitive pay we can offer:
- Heath, Dental, Vision, Life and other benefits that begin within a month
- Paid Parental Leave
- Generous vacation allowance in addition to company paid holidays
- 401(k) with company match
- Substantial company product allowance
- Reimbursement for internet, cell phone and gym/wellness activities
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