Posted 1w ago

Paid Search Marketing Specialist

@ LGI Homes
The Woodlands, Texas, United States
OnsiteFull Time
Responsibilities:developing campaigns, executing campaigns, optimizing results
Requirements Summary:Bachelor’s degree; at least 1 year paid search marketing experience with Google Ads and Google Analytics; strong communication, detail-oriented, able to manage multiple projects.
Technical Tools Mentioned:Google Ads, Google Analytics
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Job Description

LGI Homes is seeking a Paid Search Marketing Specialist at our Corporate Headquarters in The Woodlands, Texas.

As one of the World’s Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable legacy of homebuilding excellence. We are seeking marketing professionals who are self-motivated and eager to dive into the LGI Homes system and culture.

The Paid Search Marketing Specialist supports the development, execution, and ongoing optimization of paid search campaigns in alignment with LGI’s omnichannel marketing strategy and target CPL goals. Campaign efforts include text ads, Performance Max, Demand Gen, Display, YouTube, and other digital channels. This role also utilizes analytics tools such as Google Analytics and other relevant platforms to evaluate performance, optimize results, and drive higher-intent users to online conversion events.

The Paid Search Marketing Specialist is responsible for the performance of Search Engine Marketing (SEM) campaigns across platforms such as Google, Bing, and YouTube for LGI Homes and its affiliated brands.