HiringCafe
Posted 6d ago

Global ABX Marketing Manager - UK

@ Seeq
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United Kingdom
£85k/yrRemoteFull Time
Responsibilities:lead campaigns, collaborate sales, measure performance
Requirements Summary:Bachelor's degree in sales/marketing/business; 5-7 years in B2B enterprise demand generation or ABM/ABX; collaboration with Sales; proficiency with ABM/ABX platforms and CRM; strong program management and stakeholder alignment.
Technical Tools Mentioned:6sense, Marketo, Salesforce
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Job Description

We’re hiring a proactive, outcomes-driven Global ABX Marketing Manager to lead global, integrated campaigns with a focus on industry verticals (ie. Oil & Gas, Chemicals, Power, etc). You will be responsible for developing and executing targeted marketing strategies that focus on key accounts within our target market. This role involves collaborating closely with sales teams and industry principals and utilizing data-driven insights to create personalized marketing campaigns that drive engagement, nurture relationships, and ultimately lead to revenue growth. You will play a pivotal role in aligning marketing efforts with sales goals to enhance customer acquisition and retention.  

What You Will Do:

Strategic Planning: Develop and implement comprehensive ABM/ABX strategies tailored to high-value accounts, ensuring alignment with Seeq’s overall business objectives and focusing on key industry verticals such as Oil & Gas, Chemicals, Power, etc. 

  • Account Selection: Identify and prioritize target accounts based on value, fit, and engagement signals, leveraging insights from data analytics and market research. 
  • Personalized Campaigns: Create and execute multi-channel marketing campaigns that deliver personalized content and messaging to key stakeholders within target accounts, enhancing engagement and driving conversion. 
  • Launch and host webinars to drive engagement within Seeq’s target prospect accounts 
  • Collaboration with Sales: Work closely with sales teams to understand account-specific needs, share insights, and align marketing initiatives that support the sales process. 
  • Performance Tracking: Monitor and analyze campaign performance metrics, including engagement levels, lead generation, and pipeline impact, to continually optimize ABM/ABX efforts. 
  • Cross-functional collaboration: Collaborate with content, product, and digital marketing teams to ensure consistent messaging and branding across all account-specific campaigns. 
  • Tools and Technology: Utilize marketing automation and analytics tools to track account engagement, measure campaign success, and refine strategies based on data-driven insights. 
  • Leadership Thought: Stay informed about industry trends and best practices in ABM/ABX, continuously seeking innovative approaches to enhance the effectiveness of marketing initiatives.