HiringCafe
Posted 6d ago

Vice President Global Content & Creative (m/f/d)

@ Miele
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Gütersloh, Baden-Württemberg, Germany
HybridFull Time
Responsibilities:defining strategy, driving content, leading teams
Requirements Summary:Extensive leadership in senior marketing roles; 15+ years in marketing/content; proven ability to lead international, high-performing teams; strong brand, omnichannel, and stakeholder management; English fluency and basic German.
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Job Description

Vice President Global Content & Creative (m/f/d) 


Your Responsibilities

  • You define and implement a consistent, brand-aligned global content strategy that strengthens premium positioning across all markets
  • In close collaboration with global marketing and category teams, you drive the creation, management and distribution of content across all relevant channels globally
  • You take end-to-end responsibility for globally led content creation, ensuring consistency and impact across all regions and touchpoints
  • You build and optimize a scalable global content supply chain by integrating content creation, channel adaptation, operations and systems into efficient, standardized processes
  • You ensure that all content is delivered at the highest quality and tailored to the requirements of different channels and touchpoints
  • With a strong understanding of the customer journey, you shape content that enhances brand perception and supports conversion
  • You lead and develop a large international team (50+ employees), including the channel content team in Amsterdam, fostering a collaborative and high-performing environment

What we are looking for

  • Extensive leadership experience in a senior marketing role, ideally within a premium brand environment
  • At least 15 years of professional experience in marketing, content or marketing communications roles
  • Proven experience in leading marketing or marketing communications functions, including building and developing large, high-performing teams in complex, international environments
  • Strong track record in building premium or lifestyle brands through effective communication
  • Strong ability to lead international and cross-functional teams
  • Deep understanding of brand management, customer journey and omnichannel communication
  • Experience in marketing communications and building effective stakeholder relationships
  • Experience in end-to-end content delivery, including production, localisation and global rollout across channels
  • Strategic mindset combined with a hands-on approach to execution
  • Experience leveraging AI and emerging technologies in content creation and brand ecosystems is a plus
  • Excellent English language skills and at least a basic command of German