Responsibilities:

• Serve as the liaison to all marketing business unit leaders for social media promotions
• Create engaging text, image and video content, in collaboration with our marketing and design team members
• Design posts to sustain readers’ curiosity and create buzz
• Research audience preferences and discover current trends
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Facilitate online conversations and respond to queries
• Report on social media performance metrics and make recommendations for optimizing social media strategy based on data
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media accounts’ layout
• Suggest new ways to attract prospective customers, such as promotions
• Educate co-workers to use social media in a cohesive and beneficial way

Requirements:

• Proven work experience as a social media professional
• Expertise in multiple social media platforms
• In-depth knowledge of reporting and presenting key metrics
• Ability to deliver creative content (text, as well as image and video ideas)
• Experience in executing and optimizing paid social media campaigns
• Familiarity with digital marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• BS degree in Marketing, media or relevant field