Job purpose

• This position is responsible for providing development, support, oversight for PMC Inpatient Units with specific focus on training and analysis of growth and outreach efforts, assists in the strategic planning and implementation of Growth and Outreach efforts to reach referral sources, families and patients.  This role will help facilitate a fully integrated community education and outreach plan including research, target market identification, brand development and promotion, and public relations to ensure growth in Key Performance Areas.  In addition, this position acts as a liaison between the unit staff, and PMC Corporate Staff regarding the planning, implementation and analysis of a comprehensive community outreach program.  

Responsibilities

3 Cs:

• Care – Provide the best possible patient care

1. Maintain positive and helpful attitude with staff, patients, vendors and visitors during site-visits.

• Compliance – Ensure the program operates within all regulations
  • Assist Clinical Directors with compliance efforts.
• Community – Assist the Program Director and local staff with understanding how important outreach efforts and education are to the to your local community

1. Maintains positive contact with Host Hospital Administration and Staff.
2. Assists in identifying and developing actions to remove barriers to referral conversions.
3. Identifies operational and communication training gaps and works with Program Directors and local staff to educate regarding programs and services and referral source processes.  
4. Develop and assist in implementing the One-Call referral development process tailored to each unit’s specific niches.
5. Assesses unit staff’s communication, customer service and referral development skills to determine abilities to assist in generating referrals and maintaining ADC.
6. Implements monitoring process to ensure unit staff are meeting or exceeding Growth and Outreach Goals.
7. Analyzes hospital trends with Program Director and other team members to direct growth and outreach efforts weekly, monthly and as needed.
8. Assists Growth and Outreach Director and PMC Communications Team in implementing Mental Health Awareness Programs that position the unit as a leader and resource for all mental health issues in their community.
9. Establish and maintain 1:1 contact with local community professionals.
10. Regularly review referral trends and other relevant data for each assigned unit.
11. Assists Program Director with development of annual and quarterly business plans.
12. Makes presentations in the community supporting the program.
13. Travel 80% - including 3-4 nights away/week as needed

Qualifications

• College degree 
• 3-5 years experience in healthcare business development, new program or service development, and mental health or geriatric referral development.
• Knowledge of hospital operations, behavioral health and geriatric healthcare preferred.
• Competitive, creative and flexible mindset to respond to assigned unit and PMC Inpatient Division needs.
• Proven ability to manage multiple projects in multiple locations.
• Business development/sales/marketing experience desired
• Basic computer knowledge
• Strong diplomatic and interpersonal skills with minimal supervision

Working conditions

Employee may work occasionally in high stress direct patient care areas. Stress levels may be high due to frequent dealings with life and death situations, physicians, families and other healthcare providers.   Employee will work developing referral relationships and ensuring access to behavioral health services for the community.  Employee must be able to adapt to the needs of their respective units quickly and support other members of the PMC Inpatient Division.  

Physical requirements

Ability to handle light to moderate materials. Physical demands greater than moderate may require knowledge of use of appropriate equipment.  Frequent bending, lifting and pulling require proper use of good body mechanics. This job includes close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.  Also, the ability to communicate by phone is important.

Direct reports

This position has no management responsibility.