About the Role

We're looking for a DV360 expert who can take Google's full platform menu, package it in a way that resonates with our market, and operationalize it across our business. This isn't a campaign manager or programmatic director. It's someone who understands the full DV360 ecosystem, knows how to build the go-to-market motion around it, and has the technical depth to set standards internally and push back externally when needed.

What You’ll Do

• Build the decision framework for when and how to use DV360 across open auction, private marketplace, PG deals, and restricted categories
• Define how DV360 products are packaged and pitched, including bidding structure guidance (CPM vs. CPV, non-skippable, etc.)
• Own the category routing logic: if this vertical, then this platform, this deal type, this setup, clear and repeatable
• Establish ad tag implementation standards and reporting infrastructure
• Create the playbooks, training, and pitch materials that get the sales and account teams confident and consistent
• Partner with client-facing teams on strategic opportunities, RFPs, and package refinement
• Stay current on DV360 updates and translate them into practical internal guidance, especially around restricted categories and new inventory types
  

Success Looks Like

• Team knows exactly when to recommend DV360 vs. Amazon, and why
• Restricted category playbook delivered and in use
• Clear, differentiated DV360 service packages launched
• Ad tag standards and reporting templates in place
• Sales closing DV360 opportunities with confidence, especially in categories that don't fit Amazon