Description
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketeer who will be responsible for the implementing lead generation campaigns, communication strategies, and brand awareness.
The Marketing Coordinator is passionate about engaging with our customers and the industries we serve to tell the story of how we help improve quality of life for our users. Click here to learn more about Lawrence Companies!
*Cover Letter and Resume Required for consideration.
Responsibilities
- Develop strategies and tactics to get the word out about our company and generate qualified leads and demand
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Test, launch, and scale digital lead generation channels
- Assist with defining and analyzing web usage patterns to create plans that optimize lead generation objectives
- Oversee Pardot marketing campaigns that generate new leads through outbound campaigns that encompass a broad range of marketing tools
- Assist with analyzing the campaign results and providing guidelines moving forward
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our websites and blogs that attracts and converts our target groups
- Develop sales and marketing presentations, brochures, and reports
- Perform market analysis and research on competition
- Implementing Developing and leading the company’s internal communication strategy
- Assist with creation of entertaining and informative video content for the website and social media channels
- Develop and maintain digital recruiting campaigns.
- Assist with capturing and analyzing social media metrics
- Assist with optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Support the marketing team in daily administrative tasks
Requirements
*Cover Letter and Resume Required for consideration.
Requirements
- Bachelor Bachelor’s Degree in marketing, business, or related program of study
- Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics, and a love for great copy and friendly communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience with CRM software (e.g. Salesforce)
- Familiarity with Content Management Software (e.g. WordPress, Hootsuite, etc.)
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Excellent knowledge of MS Office
- Experience in setting up and optimizing Google Adwords campaigns
- Excellent verbal and written communication skills
- Ability to multi-task and take initiative
*Cover Letter and Resume Required for consideration.
Benefits:
- Employee Owned Business offering Stock Ownership
- Competitive salary
- Medical, dental, life, and disability insurance
- 401k retirement savings plan
- Extensive wellness program with annual flexible spending account reimbursement opportunities
- Vacation and Holiday Pay available following 90-days of employment
Lawrence Companies is an Equal Opportunity Employer: Minority/Female/Veteran/Disabled
If you need an accommodation to complete a job application with Lawrence Companies, please contact us at: 540-966-4000 or [email protected].