Posted 2mo ago

海外投放優化經理

@ Futu Holdings
Hong Kong, Hong Kong, Hong Kong
OnsiteFull Time
Responsibilities:manage ads, optimize campaigns, analyze data
Requirements Summary:3+ years growth marketing; experience with Google/Facebook/TikTok/X ads; app advertising a plus; strong analytics; cross-team communication; overseas online ads knowledge; finance/investment background a plus.
Technical Tools Mentioned:Google Ads, Facebook Ads, TikTok Ads, ASA, UAC, Meta, Twitter Ads
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Job Description

岗位描述:【base ShenZhen】

1.负责富途海外版 moomoo app的效果投放获客,包含关键字广告如 ASA/SEM;展示型广告如 ASA/UAC/Meta/Tiktok/Twitter 等平台;

2.理解目标市场的投资人群,制定产品/目标市场的广告投放策略和计划;

3.数据导向优化广告表现,以多维度总结投放效果,为后续的获客方案提供数据支持;

4.擅长A/B测试,持续迭代,并输出有意义的结论指导后续业务;

5.关注海外热点及目标用户人群心理,及时调整投放方向。