The Opportunity

As Iru's Manager, Integrated Marketing, you will own demand programs across field marketing, ABM, events, partner marketing, and integrated campaigns—directly accountable for pipeline generation and revenue impact beyond paid media. You'll lead a team focused on creating high-value touchpoints and experiences that move target accounts and personas through the funnel.

You'll manage and develop a team of specialists across field marketing, ABM, events, and partner programs while owning strategy and execution for multi-touch, multi-channel campaigns. Your mandate: build integrated programs that consistently deliver pipeline, strengthen brand presence in key markets, and create meaningful engagement with target accounts.

Reporting to the Director, Growth Marketing, you'll set the integrated marketing vision, define campaign frameworks, and drive operational excellence across programs. You'll partner closely with Performance Marketing, Product Marketing, Sales, and Revenue Operations to ensure all programs are strategically aligned and driving measurable outcomes.


What You'll Do

Lead, hire, and develop a high-performing integrated marketing team, setting clear goals, operating rhythms, and accountability

Own the integrated campaign strategy across field events, ABM, webinars, partners, and digital programs, aligned to product launches, segments, and pipeline goals

Translate product positioning and buyer insights into multi-touch campaigns with clear conversion and revenue impact

Build scalable campaign and event playbooks that coordinate paid media, content, sales outreach, and partner efforts

Define and execute global field marketing and event strategies, including regional, in-person, and digital experiences

Lead ABM strategy and execution for top-tier accounts in partnership with Sales, driving personalized, multi-channel engagement

Develop and execute partner marketing programs, including joint campaigns, events, and enablement materials

Own pipeline forecasting, performance tracking, and reporting for all integrated programs; translate data into insights and optimization actions

Partner cross-functionally with Product Marketing, Sales, Performance Marketing, Content, Brand, Lifecycle, and Marketing Ops to ensure alignment and execution excellence

Drive continuous improvement through post-campaign retrospectives, learnings, and resource optimization

What You'll Bring

6+ years in B2B integrated marketing, demand generation, or field marketing, ideally in SaaS or tech

3+ years managing and developing high-performing marketing teams

Demonstrated ownership of pipeline and revenue outcomes through integrated programs

Strong experience across field events, webinars, ABM, and multi-channel campaigns

Proven ability to build campaign frameworks and playbooks that scale

Experience partnering with Sales on target account engagement and conversion strategy

Strong project management skills with ability to coordinate complex, multi-stakeholder programs

Analytical mindset with ability to forecast, track, and optimize program performance

Clear communicator with ability to present strategy and results to leadership

Strategic thinker who can balance program innovation with execution discipline

Comfortable managing both strategy and tactical execution across diverse program types