The Financial Planning Senior Analyst – Marketing Finance Operations serves as a strategic finance partner to the Marketing organization, supporting budgeting, forecasting, and performance analysis across media spend, administrative spend, capital investments, and loyalty programs. This role owns key financial planning processes, delivers actionable insights, and partners closely with Marketing leadership and their teams to optimize spend effectiveness and improve return on investment.

•    Own end to end marketing spend forecasting, variance analysis, and investment tracking across media channels and programs 
•    Partner with Marketing leaders to evaluate spend tradeoffs and prioritize investments 
•    Develop insights on marketing effectiveness, ROI, and performance drivers to inform senior level decision making
•    Maintain and enhance recurring marketing financial reporting, ensuring accuracy, timeliness, scalability, and clarity of insights
•    Build and maintain strong understanding of report metrics, data structure, and tools used for reporting and analysis  
•    Complete invoice processing, spend tracking, and governance to ensure accurate actuals and timely vendor payment
•    Proactively identify opportunities to improve reporting efficiency, data quality, and analytical depth
•    Respond to questions from leadership regarding media spend, reporting outputs, and financial results   
•    Complete adhoc assignments and projects as needed, proactively identifying opportunities to improve marketing effectiveness and bottom-line results  

•    3–5+ years of experience in FP&A, marketing finance, or analytical roles
•    Bachelor’s degree in Finance, Accounting, Economics, or Business Analytics
•    Strong communication skills with the ability to collaborate across diverse personalities, priorities, and timelines
•    Confidence engaging in direct conversations and performance discussions with business teams across all levels
•    Advanced Excel and PowerPoint skills; ability to present insights clearly to non-finance partners
•    Experience working with large datasets; SQL and Tableau strongly preferred
•    Demonstrated ability to influence across functions and work independently in a fast-paced environment
•    One Stream or comparable planning tools experience preferred

What You Get:

Enjoy a rewarding career at Catalyst, where we offer a competitive benefits package, a vibrant work environment, and the opportunity to make a difference at one of America's most iconic brands. 
•    Generous Benefits:  Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. 
•    Opportunities for Growth and Development:  We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement. 
•    Collaborative and supportive Culture:  We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success. 

About Catalyst: 

Catalyst Brands reflects the bringing together the rich heritages of our brands with modern excitement and a new vision for success.  Six iconic brands came together under a unified powerhouse portfolio to celebrate the essence of American style.  We will leverage our rich history, resources and best-in-class industry talent to further build the success of our brands.  At Catalyst we are united in one shared purpose: We exist to ignite America’s most beloved retail brands to make fashion accessible to all.

For more opportunities to join our team please visit our careers page.

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