Posted 2w ago

Consumer Acquisition & Product Launch Lead (AI Product)

@ Hire Digital
San Francisco or United States
RemoteContract
Responsibilities:Launch strategy, Scale channels, Improve conversion
Requirements Summary:Experience launching or scaling a 0→1 B2C consumer app/product; strong paid and organic growth; CAC and funnel optimization; launch support; independent in lean teams; data-driven.
Technical Tools Mentioned:Meta Ads, Google Ads, TikTok Ads, Reddit Ads, YouTube Ads, Content Marketing, Influencer Marketing
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Job Description

Hire Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to help bring a new AI-powered consumer product to market in the US and drive growth among everyday American consumers. This is a highly hands-on growth role for someone who understands how to launch products, attract mainstream users, test channels quickly, and scale what works efficiently.

You’ll own top-of-funnel strategy and execution across paid, organic, influencer, community, referral, and launch channels. Working closely with the Head of Growth and product team, you’ll play a key role in building a new revenue engine, shaping the go-to-market strategy, and accelerating product adoption in the US market.

This role is ideal for someone who thrives in startup environments, moves quickly, and enjoys combining creativity with data to unlock growth.

Employment Type: Full-time (Initial 3-month contract, with potential for extension or conversion)