The Area Branch Director is responsible for leading and managing branch-level operational performance across assigned branches. This role ensures operational excellence, financial accountability, patient-centered care, and employee engagement. Reporting to the Area Vice President Home Health Operations, the Area Branch Director position drives growth, compliance, efficiency, and patient satisfaction while supporting branch leadership and field teams to meet organizational goals. This position operates within the RACI model to ensure clear communication and transparency. This role will be responsible for additional duties and assignments as the Home Health Division develops.

Operational & Financial Leadership

• Responsible and accountable for clear communication to their leaders and front-line staff.
• Responsible for achieving and reporting off on KPIs for their assigned region, including clinical, growth, recruitment, turnover, financial and quality measures.
• Ensure assigned branches meet and exceed budgetary and financial performance expectations.
• Drive growth strategies, including referral coordination, and conversion improvement.
• Monitor and manage Average Daily Census (ADC) while supporting market expansion initiatives.
• Implement and oversee utilization practices (VBP, SHP, QAPI).
• Monitor unbilled visits, and F2F compliance to protect financial integrity.
  
  

Qualifications

• Bachelor’s degree in healthcare administration, Business, or BSN, RN or other related experience preferred.
• 3+ years of progressive leadership experience in Home Health operations, including multi-site/Area oversight preferred.
• Strong financial and operational management expertise demonstrated success in meeting/exceeding budgets.
• Proven track record of driving census growth, referral development, and market expansion.
• Knowledge of SHP metrics, QAPI processes, and CMS documentation requirements.
• Strong leadership skills with ability to engage, develop, and retain staff across multiple branches.

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