Director of Sales & Marketing (DOSM)

Location: The Warwick Melrose Dallas

Reports To: General Manager

Position Summary:

The Director of Sales & Marketing (DOSM) is responsible for leading and managing all aspects of the hotel’s sales and marketing strategies to drive revenue, increase market share, and elevate brand presence. The DOSM will develop and execute plans to achieve or exceed budgeted goals in room revenue, catering, and events, while fostering strong client relationships and representing the Warwick Hotel’s high standards of luxury and service.

Key Responsibilities:

• Develop and implement a comprehensive sales and marketing plan that aligns with hotel revenue goals.
• Lead, mentor, and motivate the Sales, Catering, and Marketing teams to achieve performance targets.
• Identify and pursue new business opportunities across corporate, leisure, group, and event segments.
• Establish strong relationships with key accounts, partners, and local business organizations.
• Oversee digital marketing, social media, public relations, and promotional campaigns.
• Analyze market trends, competitor performance, and revenue reports to adjust strategy accordingly.
• Collaborate with the Revenue Manager to optimize pricing, distribution, and inventory strategies.
• Manage departmental budgets, forecasts, and expense controls.
• Represent the hotel at industry events, trade shows, and client presentations.
• Ensure brand consistency and elevate the hotel's positioning in the luxury market.

Qualifications:

• Bachelor’s degree in marketing, Hospitality, or a related field. 
• Minimum 5–7 years of progressive hotel sales leadership experience, preferably in luxury hospitality.
• Proven track record of delivering revenue growth and exceeding targets.
• Strong leadership, communication, and negotiation skills.
• Deep knowledge of the Dallas and Texas market and key feeder markets.
• Proficiency in CRM systems, sales analytics, and revenue management tools.
• Creative thinker with strategic vision and attention to detail.