Reports to: VP of Sales

Summary

The B2B Communications & Sales Coordinator is a strategic storyteller and operational powerhouse who fuels sales performance through clear, compelling, and actionable communications. This role owns the creation and execution of B2B messaging across the Sales organization—ensuring Retailers, Stylists, and external sales partners are consistently informed, inspired, and equipped to succeed.

Blending brand voice, sales strategy, and modern communication tools (including AI), this role is critical to scaling knowledge, driving engagement, and accelerating revenue impact across our wholesale network.

Mission

To elevate sales performance and partner engagement by delivering timely, high-impact communications that inform, motivate, and enable our B2B audience to confidently sell Maggie Sottero Designs.

Key Outcomes

• Sales Enablement & Communications

Own and execute multi-audience email drip campaigns (Sales Force, Retailers, Stylists) that drive adoption, readiness, and action.

Deliver polished weekly communications that keep Sales and Retail partners aligned, informed, and energized.

Create launch, training, and product education content that translates design vision into retail success.

Develop onboarding communication journeys that accelerate new boutique ramp-up and confidence.

• Campaigns, Programs & Events

Lead all communications for Market events, Retailer initiatives, and Stylist Incentive Programs and Maggie Club.

Translate promotional strategies into clear, compelling narratives that motivate participation and performance.

Build and maintain forward-looking monthly content calendars to ensure proactive, well-coordinated messaging.

• Executive & Strategic Support

Ghostwrite and prepare presentations, messaging, and communications on behalf of the VP of Sales.

Develop decks, talking points, and written assets for special projects and leadership initiatives.

• Operational Excellence

Manage B2B distribution lists, communication platforms, and workflows (Klaviyo, Portal, Wrike).

Leverage AI and automation tools to increase speed, personalization, and scalability without sacrificing brand voice.

Own editing and quality control for all Sales-facing communications—ensuring clarity, consistency, and excellence.

Capture meeting notes, action items, and sales communications to keep teams aligned and accountable.

• Cross-Functional Partnership

Collaborate with Marketing, Sales Operations, Customer Success, and Design teams to ensure accuracy and alignment.

Serve as a trusted communications advisor across the Sales organization.

Provide backup support for B2C and Customer Success copy during peak needs.