Website Management & Optimization 

• Own and manage the business unit’s websites as a core digital channel supporting brand and lead generation goals. 

• Perform CMS updates, landing page creation, and content publishing to ensure accuracy and consistency. 

• Optimize site structure, UX, SEO, and conversion paths to improve engagement and performance. 

• Monitor website analytics and drive continuous improvements based on insights and KPIs. 

• Collaborate with IT and external partners to manage enhancements, integrations, and technical performance. 

Marketing Automation & Nurture Programs 

• Perform Marketing Automation activities on SFMC, leveraging the team’s support when required on the following: 
• Building emails, segments, and journeys 
• Designing and managing lead nurture programs to guide prospects through the funnel. 
• Running reports, analyzing journey performance, personalization experiences and implementing improvements. 

Lead Generation Strategy, Media Planning & Execution 

• Develop and execute full-funnel lead generation strategies across organic and paid channels.
• Build and maintain integrated media plans aligned to audience segments, campaign goals, and budget allocations. 
• Execute ad placement across search, social, display, and other relevant platforms. 
• Collaborate with content, creative, and automation teams to deliver cohesive demand-generation programs. 
• Monitor funnel and campaign performance, optimizing targeting, creative, bidding, and budget allocation to improve ROI.  

SEO, Analytics & Performance Insights 

• Perform SEO and Analytics activities, leveraging the team’s support when required on the following: 
• Applying core SEO principles to improve organic visibility of content. 
• Using analytics platforms to track channel performance, lead flow, and campaign effectiveness. 
• Building dashboards, extract insights, and translate data into actionable recommendations. 
• Continuously optimizing digital programs based on performance trends and KPIs. 

Digital Leadership & Project Management 

• Own and manage digital marketing projects and multi-channel campaigns. 

• Serve as the primary coordinator for digital initiatives, ensuring alignment across stakeholders. 

• Build and maintain project plans, manage timelines, and proactively identify risks or resource needs. 

• Facilitate smooth collaboration with cross-functional partners to ensure consistent delivery. 

Content Planning & Digital Channel Management 

• Plan, manage, and optimize content across email, social media, websites, and other digital channels. 

• Be responsible for content governance and updates across CMS platforms and internal communication systems. 

• Ensure content aligns with brand standards, user needs, and lead generation goals. 

• Collaborate with writers and designers to create assets that drive awareness, engagement, and conversion. 

• 8+ years of proven experience in digital marketing, project management, and content strategy. 

• Experience in B2B and B2C digital marketing environments. 

• Familiarity with CMS platforms, marketing automation tools, SEO and analytics software. 

•  Strong communication and coordination skills. 

• Ability to work cross-functionally with global teams.