Posted 1mo ago

Head of Brand & Marketing Operations

@ Outlook Amusements
Petah Tikva, Israel, Israel
HybridFull Time
Responsibilities:Owning strategy, Planning campaigns, Leading social
Requirements Summary:Senior marketing leader with 6-8+ years B2C marketing, experience managing a team, brand and upper-funnel marketing, data-driven, AI/tools, U.S. market focus.
Technical Tools Mentioned:AI tools, Marketing automation, Data analytics, CRM
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Job Description

Who We Are:

Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives.

What We’re Looking For:

We are looking for a senior marketing leader to own and drive the marketing of a U.S.-based consumer brand for a U.S. audience. 

The role includes full responsibility for brand strategy, media, and marketing execution across channels, as well as building scalable operational marketing processes powered by automation and AI. You will lead cross-company campaigns, shape messaging, and continuously improve efficiency and performance across the marketing organization. 

What You’ll Do:

  • Own brand strategy, positioning, and messaging for the U.S. market 
  • Plan and execute upper-funnel campaigns (TV, radio, podcasts, and awareness media) 
  • Lead organic social strategy and execution  
  • Lead cross-company campaign planning and go-to-market initiatives 
  • Conduct market research and derive actionable customer insights 
  • Build and manage strategic partnerships 
  • Own the operational marketing workflow end-to-end 
  • Implement and optimize marketing processes using automation and AI tools 
  • Define KPIs, analyze performance, and optimize impact across channels 
  • Manage and mentor the marketing team 
  • Work closely with product, growth, and leadership teams