Lead Technical Engineer – Salesforce Platform

📍 Mumbai, India | Hybrid | Global Scope
🏢 Digital & Technology | General Mills India Center

About the Role

We are hiring a Lead Technical Engineer – Salesforce Platform to drive enterprise-scale marketing and customer data solutions using Salesforce Marketing Cloud and Data Cloud.

This role will provide hands-on technical leadership, architecture support, and engineering excellence to enable unified customer profiles, cross-channel journeys, and data-driven personalization across global markets. You will partner with the Principal Technical Architect, product teams, and global stakeholders to design scalable, secure, and high-performing Salesforce solutions.

Key Responsibilities

🔹 Platform Leadership (50%)

• Lead solution design, integration, and technical execution for Salesforce Marketing & Data Cloud

• Drive platform modernization, optimization, and best practices

• Develop architecture artifacts (data flows, system diagrams, future state designs)

• Ensure scalability, security, compliance, and performance standards

• Mentor engineers and conduct code reviews

🔹 Project & Product Delivery (30%)

• Execute configuration & customization (AMPscript, SSJS, SQL, APIs, Journeys, Automations)

• Implement Data Cloud solutions (data streams, transformations, segmentation, calculated insights)

• Partner with cross-functional teams (Data, Infra, Product, Security)

• Ensure compliance with privacy, consent, and regulatory requirements

• Support pilot initiatives and enterprise integrations

🔹 Mentorship & Governance (20%)

• Act as Salesforce Marketing SME

• Drive knowledge sharing & platform standards

• Mentor and coach Salesforce Marketing engineers

Must-Have Skills & Experience

• 7+ years in complex IT projects

• 5+ years hands-on Salesforce Marketing Cloud & Data Cloud

• Strong experience in APIs (REST/SOAP), AMPscript, SSJS, SQL, data modeling

• Experience integrating Salesforce with cloud & third-party platforms

• Strong understanding of identity resolution, segmentation, and real-time activation

• Proven technical leadership experience

• Experience working in Agile and global teams

• Excellent communication & stakeholder management skills

Good to Have

• Salesforce certifications (Admin/Architect/Developer/Consultant)

• Experience with MuleSoft, ETL/ELT, Snowflake/BigQuery/Redshift

• DevOps & CI/CD exposure

• Knowledge of Google Cloud Platform

• Experience in CPG or digital marketing domain

• Familiarity with Sales Cloud, Service Cloud, Consumer Goods Cloud