The Head of Growth is responsible for generating net-new pipeline and customers through scalable acquisition programs and data-driven experimentation. Working closely with sales, product marketing, content marketing, and events, this role translates market interest into measurable commercial impact.

Job Description:

The Head of Growth leads the company’s acquisition engine, responsible for generating net-new pipeline and customers through scalable, data-driven marketing programs. Working across the Lexology and Law.com portfolios, this role translates market engagement into measurable commercial impact by designing integrated growth strategies that attract priority buyers and convert interest into qualified opportunities.

As a strategic intelligence provider to law firms and in-house legal teams, the company benefits from significant industry reach through its strategic intelligence platforms, unrivaled access to legal leaders across the globe, research, and events. The Head of Growth ensures this engagement is systematically converted into revenue by activating coordinated campaigns across digital channels, industry events, partnerships, and account-based programs.

This role works in close partnership with Product Marketing, Content Marketing, Events, Marketing Operations, and Sales to deliver acquisition programs aligned to the company’s most important markets and products. 

The Head of Growth also leads a global team responsible for demand generation, account-based marketing, and funnel optimization, establishing a disciplined, performance-oriented approach to growth marketing.

Success in this role will be defined by the ability to build a predictable acquisition engine that consistently generates qualified pipeline and contributes meaningfully to new customer revenue.

Develop and lead integrated acquisition strategies aligned to priority audiences, products, and strategic account segments to generate qualified pipeline and new customers.

Lead Integrated Growth Campaigns

Translate product marketing positioning and content marketing assets into integrated acquisition campaigns across digital channels, industry events, partnerships, and account-based marketing programs.

Identify high-intent buyer signals and optimize acquisition channels—including organic search, paid media, and website conversion paths—to capture new prospects actively researching solutions.

Develop automated engagement and nurture programs that move prospects through the acquisition funnel and convert interest into sales conversations.

Establish Growth Measurement and Attribution

Define and implement clear funnel metrics and attribution models that measure marketing’s contribution to pipeline and revenue, enabling data-driven decision making.

Lead a high-performing growth team responsible for demand generation, account-based marketing, and funnel optimization while fostering a culture of experimentation and accountability for pipeline results.


How will we Measure Success?
·         Net-new pipeline generated from marketing programs

·         Marketing-sourced and marketing-influenced opportunities within priority segment

·         Contribution to new customer revenue

·         Engagement-to-opportunity conversion rates

·         Pipeline generated through marketing automation and nurture programs

·         Campaign ROI and cost per opportunity

·         Pipeline velocity and funnel performance improvements

·         Team performance against acquisition and pipeline targets

Additional skills and Responsibilities for a successful Head of Growth- 

·         Partner closely with Marketing Operations to ensure campaigns, engagement, and pipeline are accurately tracked in Salesforce and marketing automation systems.

·         Strong commercial mindset with the ability to translate marketing programs into measurable revenue impact.

·         Excellent communication, planning, prioritization and organizational skills.

·         High attention to detail with the ability to manage multiple priorities and initiatives.

·         Comfortable working cross-functionally with sales, product marketing, content, and events teams.

·         Ability to evaluate performance data and continuously optimize programs through experimentation.

Relevant experience includes:

·         6-10 years of experience in B2B marketing with a focus on growth marketing, demand generation, or acquisition strategy.

·         Demonstrated experience generating pipeline for subscription, SaaS, or information services businesses.

·         Experience managing the full acquisition funnel from market engagement through opportunity creation.

·         Proven leadership experience building and managing high-performing marketing teams.

·         Strong experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred).

·         Experience working closely with commercial teams to align marketing programs with revenue priorities.

Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:

We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page. 

At Law Business Research/ALM, we believe in the power of growth and the importance of nurturing talent. We have learned that building the right team delivers extraordinary results.

Our fast-paced journey to becoming a global technology-driven information service provider has been built upon the values we hold close: rewarding excellence, providing meaningful work on our leading brands, and fostering an inclusive environment that is diverse, connected, and supportive.

By doing this, we have grown together and achieved global success. Join us and be a part of a journey where your contributions are valued, your impact is significant, and your growth is our priority.