Role Title: Pepsi Lipton EU Insights Manager
Location: Kingston
Background
Pepsi Lipton is a global joint venture organisation created between PepsiCo and Unilever in 1994 and has been growing ever since! It’s a ~$3 billion business and the global leader in Iced Tea with a presence in over 50 markets across the globe.
Iced Tea RTD (ready to drink) remains a massive growth opportunity globally, still only accounting for >5% of the LRB (Liquid Refreshment Beverages) market and yet offering distinctive and on-trend tasty refreshment experiences. Building on tea’s inherent goodness Pepsi Lipton leads for greater environmental wellbeing via an ambitious net zero goal, enhances mental wellbeing through its brand purposes, and improves physical wellbeing through significantly healthier products.
With an exciting blend of Unilever and PepsiCo employees its variety of countries, portfolios, capabilities, and bottlers makes this a very exciting place to work! We have 5 regional organisations operating across North America; Europe; Latin America; Africa, Middle East and South Asia; North and South East Asia where we are constantly breaking new ground with launches into white spaces (portfolio, channel and geographic). This role is specifically focused on Europe.
Whilst we have the backing and support of our two parent companies… our autonomous set up, tight focus and speed-boat mindset gives us real agility. Our roles are broad, our responsibilities big and our experiences even bigger. We have high visibility and great exposure – to senior leadership and to talented colleagues all over the world. It means we need to be impactful, smart influencers…and it means that we get involved in the end-to-end business and connected across geographies in a way that’s just not possible at our parent companies.
So, if you want to really challenge yourself, accelerate your skills and experience a whole new way of working… without leaving your parent company, this could be the perfect place to take your career to the next level.
Main Purpose
The Insights functional purpose is to be catalysts for a consumer driven growth organization and this role seeks to do just that. As partner to the European marketing, commercial and business team in our Joint Venture (JV), this role is to champion the consumer in every element of the European business to enable both Lipton and Iced Tea category growth. As an Insights Manager, you will be a beacon and a champion for our Consumer Centric Culture.
Key Accountabilities
• Partner with the European JV team on the development of Lipton’s Horizon 1 Innovations across the portfolio, ensuring thorough and robust research plans, managing fieldwork, analysing data and building recommendations to embed into the projects
• Support in bringing Global innovations to Europe, identifying adaptations to meet local needs and ensure end to end thinking, as well as monitoring performance
• Bring to life the European consumer by understanding needs, occasions, triggers and barriers to the beverages category, utilising parent company knowledge and fresh research
• Utilise the latest innovation thinking and trends from parent companies and how they can help keep Lipton relevant and differentiated in our region
• Partner with the European JV team on white space opportunities (both new markets and new platforms) – Supporting with size of prize, portfolio roll out, success KPIs and launch plans
• Drive Consumer Centricity culture across the marketing community by acting as an ambassador for the consumer
• Support in the application of innovation thought leadership best practices
• Develop and maintain strong working relationships and connections across the JV and parent companies in order to inform and impact the JV program
Skills/ Experience/ Qualifications:
Business skills and experience required
• The candidate should have a real passion for delivering deep consumer insights.
• Knowledge and practical experience with a wide scope of research methodologies and techniques (qualitative & quantitative)
• Strong strategic and analytical focus and skills
• Minimum of 6 years Consumer Insights experience in a leading FMCG company and/or Agency (ideally, on both client and agency sides)
• Fluent English.
Personal skills required
• Mature, self-confident and self-managed
• Committed team player with a passion to grow
• Able to build strong ties with business partners, insights team members and agency partners
• Strong collaboration, communication and presentation skills
• Proven ability to manage in a matrix organization (cross-functional / cross-border)
• Ability to work with ambiguity and demonstrate entrepreneurial spirit
• Lead change and challenges the status quo
• Brings innovations to the tools and processes to ensure constant progress of insights development
Main Stakeholder Interactions
• European Insights Director (Line Manager) and Insights extended team
• European Marketing Director and team (Pepsi Lipton and Local Bottlers)
• Global Marketing Team
• European Business Development Directors
• European R&D Director and team
• European Commercialisation Team
• Research & Creative Agency Partners
• Broader Pepsi and Unilever Insights team
• European Leadership Team
• CMO
Pepsi Lipton Values
• Exploration - We believe in the relentless pursuit of growth, learning and innovation, driven by curiosity and a pioneering spirit
• Courage - We embrace boldness and resilience in daring to challenge the status quo
• Collaboration - We succeed through partnership and empowering people to make things happen
• Positivi- TEA - We uplift through the power of tea to replenish people, society, planet, including each other with our culture of positivi-TEA
Pepsi Lipton Way Behaviours
• Drive Consumer Centricity – We put People at the heart of everything we do
• Act as Owners – We operate with an owner mindset end to end to win as a system
• Be Agile & Resilient - We stay agile and adapt boldly to change with resilience
• Empower & Enable People – We unlock the full potential of both Talent & Teams
• Lead with Purpose – Ensure purpose guides our decisions and actions
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
NB: this role remains as part of the PepsiCo and Unilever organisation and is not linked to Lipton Tea and Infusions, therefore the successful applicant will maintain their current parent company contract.