Posted 5d ago

Sr. Marketing Manager (US Market)

@ Lytegen
Panchkula, Haryana, India
OnsiteFull Time
Responsibilities:Coordinate execution, Manage timelines, Lead management
Requirements Summary:7+ years in marketing execution, campaign management, or lead lifecycle; strong digital marketing, CRM, and cross-functional collaboration; stakeholder management and deadline discipline.
Technical Tools Mentioned:CRM, Marketing Automation, Analytics
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Job Description

Location: Work from Office, Mohali (Punjab) India

Employment Type: Full time

Shift Timing: 7:30 PM IST to 4:30 AM IST

Working Days: 6 Days working (Saturday work from home)

ROLE OVERVIEW

We’re looking for a Marketing Manager who thrives in execution, coordination, and making things actually happen. This role sits directly under the Head of Marketing and acts as the central engine that translates strategy into high-quality, on-time delivery across teams.

If the Head of Marketing defines what and why, you own the how, when, and ensure everything lands on time. Every time.

KEY RESPONSIBILITIES

1. Execution Ownership

Own end-to-end execution of marketing campaigns across channels

Translate strategic plans into actionable briefs, timelines, and deliverables

Ensure zero drop-offs between ideation and go-live

2. TEAM COORDINATION

Act as the single point of contact between design, content, performance, product, and external agencies

Align cross-functional teams to deliver against campaign goals

Run structured sprint planning and consistent follow-ups

3. PROJECT & TIMELINE MANAGEMENT

Build and manage detailed project plans with clear milestones

Track progress, flag risks early, and eliminate bottlenecks

Ensure campaigns are delivered on time and at expected quality standards without exceptions

4. LEAD MANAGEMENT & FUNNEL COORDINATION

Own the lead flow lifecycle from vendor handoff to inside sales conversion

Act as the bridge between Vendor Manager and Inside Sales to ensure zero lead leakage

Ensure proper lead allocation, tracking, and hygiene within CRM systems

Identify funnel drop-offs and proactively resolve them with relevant teams

Create structured weekly reports on lead performance and optimization areas

5. QUALITY CONTROL

Maintain brand consistency across all assets and channels

Review deliverables before final approvals

Ensure all outputs align with strategy and defined standards

6. DATA & REPORTING

Track campaign and lead performance in collaboration with performance marketing and sales teams

Share execution-level insights and learnings with the Head of Marketing

Maintain dashboards for campaign tracking and funnel visibility

7. PROCESS IMPLEMENTATION

Work closely with the Head of Marketing to implement systems, workflows, and SOPs

Build scalable processes for both campaign execution and lead management

Continuously improve operational efficiency across teams

WHAT WE’RE LOOKING FOR & REQUIRED QUALIFICATION

7+ years of experience in marketing execution, campaign management, or lead lifecycle management

Strong understanding of digital marketing, sales funnels, and CRM systems

Experience working with inside sales teams and external vendors/agencies

Exceptional communication skills, with the ability to manage stakeholders, drive clarity, and ensure alignment across teams

Strong ownership mindset with the ability to handle multiple priorities without compromising on deadlines

Highly detail-oriented with a structured approach to problem-solving and execution

Ability to operate in fast-paced environments with consistency and reliability

WHAT SUCCESS LOOKS LIKE

Campaigns are executed seamlessly and delivered on schedule without delays

Leads are managed efficiently with clear visibility and minimal leakage

Cross-functional teams operate with alignment and clarity

Deadlines are consistently met without follow-ups or escalations.