Essential Duties and Responsibilities

1. Define and execute long‑term sales and marketing strategy aligned with corporate objectives.
2. Establish pricing, positioning, and market segmentation strategies to maximize market share.
3. Identify and pursue new markets, national accounts, and growth channels.
4. Own sales forecasting, quotas, and pipeline management.
5. Analyze performance trends and implement corrective actions.
6. Develop and implement required sales and marketing plans with associated budgets.
7. Meet with key clients, assist sales team, maintain relationships, negotiate, and close deals.
8. Prepare monthly sales and marketing reports, detailing results and planned improvements.
9. Lead trade show strategy and brand consistency across all channels.
10. Plan and oversee advertising and promotion activities (print, direct mail, electronic media, etc.).
11. Lead, develop, and evaluate external sales team.
12. Partner with inside sales, product development, and installation support to drive customer success.
13. Direct staffing, training and performance evaluations to maintain sales and marketing programs.
14. Contribute to product research and development initiatives.
15. Perform other duties as assigned.

Education and/or Experience

1. Bachelor’s degree in Sales, Marketing or Business Administration or equivalent experience.
2. Ten years’ minimum related experience with sales and marketing professionals.
3. Proven experience leading and developing sales professionals.
4. Exposure to architectural and construction sales (design professionals, bid environments, etc.).

Travel

This position requires travel - up to 50%.

Computer Skills

• Demonstrated proficiency with MS Excel, Word, and PowerPoint
• Demonstrated proficiency using HubSpot or similar CRM systems
• Demonstrated proficiency using EPICOR or similar ERP systems

Other Requirements and Skills

1. Problem solving/analytical skills/results driven.
2. Courteous/considerate/patient/flexible/adaptable.
3. Technical capacity and strong product knowledge.
4. Mentoring, coaching, training, performance appraisal, and personnel decision making.
5. Success collaborating with clients in architectural, engineering or construction firms.
6. Ability to open new accounts and drive specifications with influencers and decision-makers.
7. Networking, prospecting, public speaking and presentation skills, research, writing, and closing skills.
8. Performance appraisal, training, and personnel decision making.
9. Maintain and grow positive relationships with customers and associates.
10. Follow all Porter Corp policies and procedures.