Description

Awayday is seeking a Brand Excellence Manager to serve as the primary strategic and executional partner for a portfolio of vacation rental businesses. In this client-facing role, you will act as the day-to-day owner of brand performance, working directly with vacation rental operators to execute Awayday’s digital marketing strategy and elevate results across direct booking channels and Online Travel Agencies (OTAs).

Brand Excellence Managers function similarly to account executives or customer success managers, combining relationship management, performance analysis, and hands-on marketing execution. You will conduct monthly strategic check-ins, monitor performance, and translate data into clear, actionable recommendations that drive measurable growth.

To be considered: As part of our application process, we invite you to complete the Culture Index survey. This survey helps us understand your unique strengths and how you may fit into our team culture. We kindly ask that you complete the survey at the same time you submit your application to ensure a smooth and efficient process. Please copy and paste the link below into your internet browser to complete the survey: 

https://surveys.cultureindex.com/s/LYGw6VIQ1B/119421

Requirements

Key Responsibilities

Brand Relationship & Strategy

• Serve as the primary point of contact for assigned vacation rental businesses. 
• Lead structured monthly strategy sessions focused on brand performance, growth, opportunities, and execution priorities. 
• Build trusted relationships with operators by delivering consistent insights and results. 
• Clearly communicate strategy, progress, and next steps in a way that is accessible to non-marketers. 

Digital Marketing Execution

• Execute and support Awayday's digital marketing strategy across:
  • Website optimization and conversion best practices
  • SEO and content initiatives
  • Email marketing and guest lifecycle campaigns
  • Paid marketing efforts (where applicable)
• Ensure brand consistency across all guest-facing digital touchpoints.
• Collaborate with internal teams to ensure timely and high-quality execution.

OTA Performance Optimization

• Evaluate brand performance across OTAs such as Airbnb, VRBO, and Booking.com.
• Identify opportunities to improve and communicate to the appropriate parties:
  • Listing quality, imagery, and content
  • Visibility, ranking, and conversion
  • Review performance and reputation management
  • Channel mix and reliance on third-party platforms
• Educate brands on OTA best practices while aligning efforts with long-term direct booking goals.

Performance Analysis & Reporting

• Monitor key performance indicators across direct and OTA channels.
• Prepare and deliver monthly performance summaries and insights.
• Identify trends, risks, and growth opportunities within each brand’s portfolio.
• Escalate strategic or performance concerns to the Director of Brand Excellence as needed.

Process & Continuous Improvement

• Follow and help refine Awayday's Brand Excellence frameworks and playbooks.
• Share learnings, best practices, and insights across the Brand Excellence team.
• Contribute feedback to improve tools, reporting, and client engagement processes. 

Qualifications & Experience

Required

• 3-7+ years of experience in digital marketing, account management, customer success, or a related field.
• Strong understanding of digital marketing fundamentals (SEO, websites, emails, analytics).
• Experience working directly with clients or external partners.
• Analytical mindset with the ability to interpret performance data.
• Excellent communication, presentation, and relationship-building skills.
• Highly organized and comfortable managing multiple clients simultaneously.

Preferred

• Experience in vacation rentals, hospitality, travel, or real estate.
• Familiarity with OTA platforms (Airbnb, VRBO, Booking.com)
• Experience supporting multi-location or portfolio-based businesses.
• Exposure to revenue management or pricing strategy concepts.
• Comfort working in a fast-paced, growth-oriented environment.

Success Metrics

• Client satisfaction and retention.
• Consistent execution of marketing and brand strategies.
• Improved direct booking and OTA performance for assigned clients.
• Quality and effectiveness of monthly client engagements.
• Contribution to team knowledge and process improvement.

Summary

Why Join Awayday, LLC?

• Be part of a fast-growing company with opportunities for advancement.
• Full-time employees receive PTO, 401K participation, health insurance, and life insurance.
• Work in a dynamic, team-oriented environment where your contributions make a direct impact.
• A collaborative, energized team that's passionate about hospitality and performance marketing.
• The autonomy to lead and own marketing strategies that drive real impact. 

Ready to make an impact? Apply today and help us shape the future of vacation rentals!

Awayday, LLC, is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Awayday, LLC makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Work Location: United States

Work Schedule: Full-Time