POSITION NAME: Strategic Enrollment Consultant (U.S. Market)

DEPARTMENT/FACULTY: KPU International

EMPLOYMENT TYPE: Casual

DATE REVISED: April 2026

ORGANIZATIONAL STRUCTURE

This role reports to Manager, International Recruitment and Marketing.

SUMMARY

The Strategic Enrollment Consultant is responsible for delivering an ambitious U.S. enrollment growth strategy, with accountability for achieving a threefold increase in student enrollment within a two-year timeframe. The successful candidate will transition digital interest into a robust enrollment pipeline, ensuring that KPU’s polytechnic value proposition resonates effectively with U.S. students and their families.

KEY RESPONSIBILITIES

Strategic Market Research & Analysis

• Lead the development and execution of a comprehensive U.S. market intelligence strategy to inform institutional recruitment priorities and long-term growth planning.
• Oversee ongoing analysis of U.S. student mobility to Canada, identifying shifts in demographics, program demand, and decision drivers to guide evidence-based strategy.
• Direct the monitoring of U.S. secondary and post-secondary trends, translating insights into actionable opportunities for market expansion and program positioning.
• Anticipate and evaluate systemic barriers impacting U.S. applicants (e.g., immigration processes, currency dynamics, credit transfer pathways), and champion cross functional
• solutions that enhance student access and experience.
• Deliver high-level, data-driven briefings to KPU leadership on market performance, competitive positioning, and regional growth opportunities, supporting informed decision-making at the executive level.

Digital Marketing & CRM Integration

• Partner closely with the internal KPU Marketing team to co-develop and continuously refine digital advertising strategies, including channel selection, campaign execution, landing page optimization, and automated email workflows.
• Take a data-driven approach to planning and budget allocation, ensuring marketing investments are strategically deployed to priority markets and aligned with institutional recruitment goals.
• Maintain closed-loop tracking within the CRM system to measure campaign effectiveness, lead quality, and conversion outcomes across the full recruitment funnel.
• Leverage real-time recruitment insights to optimize performance, inform decision-making, and clearly demonstrate return on investment (ROI) for all digital marketing initiatives.

Strategic Conversion & Lead Management

• Execute a high-touch engagement strategy to convert prospective student leads into applicants and confirmed registrations.
• Serve as the primary point of contact for U.S. prospects, providing personalized guidance through KPU’s specific program offerings and the Canadian transition.
• Manage the full "lead-to-student" lifecycle, ensuring a seamless transition from initial digital inquiry to day-one orientation.

Regional Expertise & Market Positioning

• Act as the subject matter expert on the U.S. education system, including familiarity with high school counseling networks, standardized testing context, and financial aid expectations.
• Translate KPU’s "West Coast Advantage" and polytechnic identity into messaging that resonates with U.S. students and their families.

Enrollment Growth & Performance Accountability

• Own and deliver an ambitious U.S. enrollment growth strategy, with accountability for achieving a threefold increase in student enrollment within a two-year timeframe.
• Identify and activate high-impact growth levers, including priority regions, partner networks, and scalable digital channels.
• Provide regular progress updates to senior leadership, highlighting risks, mitigation strategies, and opportunities to accelerate growth.

QUALIFICATIONS

• Bachelor degree in cross cultural studies or Marketing
• 5+ years of experience in international marketing, digital marketing, student recruitment, preferably in international education field
• Strong knowledge about KPU’s program offering and its feature
• Solid experience in utilizing the CRM system in marketing and student recruitment
• Familiar with the U.S. secondary and post-secondary system
• Deep knowledge about digital marketing, especially in the U.S. market

SALARY INFORMATION

Annual salary: $96,150 + 4% in lieu of vacation