Career Opportunities: Associate Director (48306)
Company Overview
Incedo is a US-based consulting, data science and technology services firm with over 3000 people helping clients
from our six offices across US, Mexico and India. We help our clients achieve competitive advantage through
end-to-end digital transformation. Our uniqueness lies in bringing together strong engineering, data science, and
design capabilities coupled with deep domain understanding. We combine services and products to maximize
business impact for our clients in telecom, Banking, Wealth Management, product engineering and life science
& healthcare industries.
Working at Incedo will provide you an opportunity to work with industry leading client organizations, deep
technology and domain experts, and global teams. Incedo University, our learning platform, provides ample
learning opportunities starting with a structured onboarding program and carrying throughout various stages of
your career. A variety of fun activities is also an integral part of our friendly work environment. Our flexible
career paths allow you to grow into a program manager, a technical architect or a domain expert based on your
skills and interests.
Our Mission is to enable our clients to maximize business impact from technology by
- Harnessing the transformational impact of emerging technologies
- Bridging the gap between business and technology
Role Description
Job Description:
As the Associate Director of Demand Generation at WebMD Ignite you are a strategic, results-oriented leader responsible for designing, executing, and leading teams to bring B2B demand generation and growth marketing strategies to life in high-growth environments with complex sales cycles.
You will lead a team in generating new business and pipeline, increasing awareness and demand for WebMD Ignite solutions and services within the B2B digital health, health plan, hospital, and health system markets. You will modernize marketing efforts by leveraging best-practice strategies like Account-Based Marketing (ABM), Lead Nurturing, and Intent-based Personalization. This role requires a strong team builder and mentor with a proven track record of positioning brands in the SaaS, healthcare, and technology sectors and using data to drive decisions and demonstrate marketing ROI.
- Strategy & Execution: Pioneer and implement best-practice demand generation and growth marketing strategies (e.g., Account-Based Marketing, Lead Nurturing, Intent-based Personalization) across multi-channel tactics including webinars, content marketing and syndication, digital advertising, account-based advertising, conferences & events, direct-mail, email, paid search, and social-media.
- Pipeline Generation: Design and lead the ABM program to influence revenue, grow pipeline, and decrease opportunity-to-win time. Design and execute multi-channel marketing strategies to deliver Marketing Qualified Leads (MQLs) to the Sales team. Own the lead lifecycle from lead creation to closed-won opportunity.
- Team Leadership: Provide leadership to the Demand Generation team, overseeing the work of individual contributors. Recruit, hire, and cultivate a culture of individual ownership, resulting in measurable improvements in campaign turnaround time and results.
- Technology & Data: Identify, evaluate, and architect the adoption of best-in-class marketing technologies and automation tools (e.g., 6sense, Salesforce CRM, Salesforce Marketing Cloud Account Engagement, Sprout Social). Own the optimization of Salesforce CRM for pipeline analysis, stage progression, and revenue attribution to enhance reporting capabilities and ensure marketing-sales alignment.
- Client Engagement & Events: Amplify client retention and engagement efforts, maintaining a high client retention rate. Oversee marketing support for company events including pre- and post-event promotions, and ROI reporting.
- Budgeting: Oversee the campaign budget, ensuring resource allocation aligns with company goals and priorities.
- Cross-Functional Collaboration: Serve as a key marketing liaison, establishing close partnerships with Strategic Marketing, Product Marketing, Creative, Sales, Client Success, and Partner Success.
- Seeking high signal for Pardot / 6Sense and marketing analytics.
Technical Skills
Nice-to-have skills
Qualifications
Company Value
We value diversity at Incedo. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Company Overview
Incedo is a US-based consulting, data science and technology services firm with over 3000 people helping clients
from our six offices across US, Mexico and India. We help our clients achieve competitive advantage through
end-to-end digital transformation. Our uniqueness lies in bringing together strong engineering, data science, and
design capabilities coupled with deep domain understanding. We combine services and products to maximize
business impact for our clients in telecom, Banking, Wealth Management, product engineering and life science
& healthcare industries.
Working at Incedo will provide you an opportunity to work with industry leading client organizations, deep
technology and domain experts, and global teams. Incedo University, our learning platform, provides ample
learning opportunities starting with a structured onboarding program and carrying throughout various stages of
your career. A variety of fun activities is also an integral part of our friendly work environment. Our flexible
career paths allow you to grow into a program manager, a technical architect or a domain expert based on your
skills and interests.
Our Mission is to enable our clients to maximize business impact from technology by
- Harnessing the transformational impact of emerging technologies
- Bridging the gap between business and technology
Role Description
Job Description:
As the Associate Director of Demand Generation at WebMD Ignite you are a strategic, results-oriented leader responsible for designing, executing, and leading teams to bring B2B demand generation and growth marketing strategies to life in high-growth environments with complex sales cycles.
You will lead a team in generating new business and pipeline, increasing awareness and demand for WebMD Ignite solutions and services within the B2B digital health, health plan, hospital, and health system markets. You will modernize marketing efforts by leveraging best-practice strategies like Account-Based Marketing (ABM), Lead Nurturing, and Intent-based Personalization. This role requires a strong team builder and mentor with a proven track record of positioning brands in the SaaS, healthcare, and technology sectors and using data to drive decisions and demonstrate marketing ROI.
- Strategy & Execution: Pioneer and implement best-practice demand generation and growth marketing strategies (e.g., Account-Based Marketing, Lead Nurturing, Intent-based Personalization) across multi-channel tactics including webinars, content marketing and syndication, digital advertising, account-based advertising, conferences & events, direct-mail, email, paid search, and social-media.
- Pipeline Generation: Design and lead the ABM program to influence revenue, grow pipeline, and decrease opportunity-to-win time. Design and execute multi-channel marketing strategies to deliver Marketing Qualified Leads (MQLs) to the Sales team. Own the lead lifecycle from lead creation to closed-won opportunity.
- Team Leadership: Provide leadership to the Demand Generation team, overseeing the work of individual contributors. Recruit, hire, and cultivate a culture of individual ownership, resulting in measurable improvements in campaign turnaround time and results.
- Technology & Data: Identify, evaluate, and architect the adoption of best-in-class marketing technologies and automation tools (e.g., 6sense, Salesforce CRM, Salesforce Marketing Cloud Account Engagement, Sprout Social). Own the optimization of Salesforce CRM for pipeline analysis, stage progression, and revenue attribution to enhance reporting capabilities and ensure marketing-sales alignment.
- Client Engagement & Events: Amplify client retention and engagement efforts, maintaining a high client retention rate. Oversee marketing support for company events including pre- and post-event promotions, and ROI reporting.
- Budgeting: Oversee the campaign budget, ensuring resource allocation aligns with company goals and priorities.
- Cross-Functional Collaboration: Serve as a key marketing liaison, establishing close partnerships with Strategic Marketing, Product Marketing, Creative, Sales, Client Success, and Partner Success.
- Seeking high signal for Pardot / 6Sense and marketing analytics.
Technical Skills
Nice-to-have skills
Qualifications
Company Value
We value diversity at Incedo. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
-
- The job has been sent to
Company Overview
Incedo is a US-based consulting, data science and technology services firm with over 3000 people helping clients
from our six offices across US, Mexico and India. We help our clients achieve competitive advantage through
end-to-end digital transformation. Our uniqueness lies in bringing together strong engineering, data science, and
design capabilities coupled with deep domain understanding. We combine services and products to maximize
business impact for our clients in telecom, Banking, Wealth Management, product engineering and life science
& healthcare industries.
Working at Incedo will provide you an opportunity to work with industry leading client organizations, deep
technology and domain experts, and global teams. Incedo University, our learning platform, provides ample
learning opportunities starting with a structured onboarding program and carrying throughout various stages of
your career. A variety of fun activities is also an integral part of our friendly work environment. Our flexible
career paths allow you to grow into a program manager, a technical architect or a domain expert based on your
skills and interests.
Our Mission is to enable our clients to maximize business impact from technology by
- Harnessing the transformational impact of emerging technologies
- Bridging the gap between business and technology
Role Description
Job Description:
As the Associate Director of Demand Generation at WebMD Ignite you are a strategic, results-oriented leader responsible for designing, executing, and leading teams to bring B2B demand generation and growth marketing strategies to life in high-growth environments with complex sales cycles.
You will lead a team in generating new business and pipeline, increasing awareness and demand for WebMD Ignite solutions and services within the B2B digital health, health plan, hospital, and health system markets. You will modernize marketing efforts by leveraging best-practice strategies like Account-Based Marketing (ABM), Lead Nurturing, and Intent-based Personalization. This role requires a strong team builder and mentor with a proven track record of positioning brands in the SaaS, healthcare, and technology sectors and using data to drive decisions and demonstrate marketing ROI.
- Strategy & Execution: Pioneer and implement best-practice demand generation and growth marketing strategies (e.g., Account-Based Marketing, Lead Nurturing, Intent-based Personalization) across multi-channel tactics including webinars, content marketing and syndication, digital advertising, account-based advertising, conferences & events, direct-mail, email, paid search, and social-media.
- Pipeline Generation: Design and lead the ABM program to influence revenue, grow pipeline, and decrease opportunity-to-win time. Design and execute multi-channel marketing strategies to deliver Marketing Qualified Leads (MQLs) to the Sales team. Own the lead lifecycle from lead creation to closed-won opportunity.
- Team Leadership: Provide leadership to the Demand Generation team, overseeing the work of individual contributors. Recruit, hire, and cultivate a culture of individual ownership, resulting in measurable improvements in campaign turnaround time and results.
- Technology & Data: Identify, evaluate, and architect the adoption of best-in-class marketing technologies and automation tools (e.g., 6sense, Salesforce CRM, Salesforce Marketing Cloud Account Engagement, Sprout Social). Own the optimization of Salesforce CRM for pipeline analysis, stage progression, and revenue attribution to enhance reporting capabilities and ensure marketing-sales alignment.
- Client Engagement & Events: Amplify client retention and engagement efforts, maintaining a high client retention rate. Oversee marketing support for company events including pre- and post-event promotions, and ROI reporting.
- Budgeting: Oversee the campaign budget, ensuring resource allocation aligns with company goals and priorities.
- Cross-Functional Collaboration: Serve as a key marketing liaison, establishing close partnerships with Strategic Marketing, Product Marketing, Creative, Sales, Client Success, and Partner Success.
- Seeking high signal for Pardot / 6Sense and marketing analytics.
Technical Skills
Nice-to-have skills
Qualifications
Company Value
We value diversity at Incedo. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.