The Product Marketing Manager is responsible for developing and executing marketing strategies that drive growth, profitability, and market share for AMVAC’s crop protection product portfolio. This role partners cross-functionally with Sales, R&D, Regulatory, and Operations to position products effectively across key agricultural markets.
This position plays a critical role in translating technical product capabilities into clear value propositions for distributors, retailers, growers, and internal stakeholders. The Product Marketing Manager will lead go-to-market strategies, product lifecycle management, demand forecasting, and market intelligence efforts to support business objectives.
American Vanguard, a diversified agricultural and specialty products company focuses on crop protection, turf and ornamental markets. From our global headquarters, we operate a wide range of businesses in the U.S. (AMVAC®, AMGUARD™ Environmental Technologies) as well as in Australia (AgNova Technologies™), Brazil (AMVAC do Brasil); Latin America (AGRI Center™), Mexico (AMVAC Mexico), and globally (Greenplants®, Agrinos®). Established in 1969, we drive the growth and sustainability of agricultural products for human and animal consumption, natural fibers, and alternative fuels through a successful, unwavering strategy focused on:
- Developing new products and acquiring well-established brands in proven crop protection chemistries turf and ornamental markets, and public health applications
- Advancing the industry with GreenSolutions™, and other progressive technologies
- Focusing on international expansion and innovative product development as a true technology-based solutions provider
JOB RESPONSIBILITES & EXPECTATIONS
Business and Results Leadership
- Develop a multi-year Crop Plan and execute product marketing strategies aligned with volume, revenue and margin targets
- Lead product lifecycle management including product launches, optimization, and phase-outs
- Analyze market trends, customer insights, and competitive landscape to inform decisions
- Support forecasting, demand planning, and portfolio optimization
- Define pricing and positioning strategies to maximize profitability and market share
- Monitor product performance and adjust strategies based on data and results
Customer and Market Focus
- Translate technical product features into clear and compelling value propositions supported by market trends and product use patterns
- Identify customer needs across growers, distributors, and channel partners and build customer purchase pattern trends and opportunities
- Partner with Sales to ensure alignment on messaging and market approach
- Develop tools and content that support customer engagement and sales effectiveness
Cross-Functional Collaboration
- Partner with Sales, R&D, Regulatory, and Operations to support commercialization
- Align product strategy with regulatory requirements and operational capabilities
- Coordinate go-to-market execution across multiple internal stakeholders
- Support training and communication for internal teams on product positioning
- Facilitate alignment between business units to ensure consistent messaging
Execution Excellence
- Develop and execute go-to-market plans, campaigns, and product launches
- Create marketing materials including product guides, presentations, and digital assets in collaboration with cross functional support
- Manage multiple projects and priorities in a fast-paced, seasonal environment
- Ensure accuracy, consistency, and compliance in all marketing communications
- Track and report on marketing effectiveness and return on investment
Self Leadership and Personal Effectiveness
- Demonstrate strong communication and presentation skills across audiences
- Exhibit critical thinking and problem-solving capabilities
- Operate with a high level of accountability and ownership
- Adapt to changing priorities and business needs
- Build strong relationships and influence without authority
SKILLS & QUALIFICATIONS
- Strong understanding of product marketing, branding, and go-to-market strategy
- Ability to translate technical information into customer-focused messaging
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Strong collaboration and stakeholder management skills
- Commercial mindset with focus on growth and profitability
- Proficiency in Microsoft Office and marketing CRM tools
EDUCATION
- Bachelor’s degree in Marketing, Business, Agriculture, or related field
- MBA or advanced degree preferred
EXPERIENCE
- 5 or more years of product marketing experience, preferably in agriculture, crop protection, or chemical industry
- Experience with product lifecycle management and product launches
- Knowledge of agricultural markets and distribution channels preferred
- Experience working cross-functionally with Sales, R&D, and Regulatory teams
- Experience in business-to-business marketing environments
- Familiarity with market research, forecasting, and data analysis
BENEFITS
American Vanguard values our employees and their families. We offer exceptional benefits and invest in our employees’ future.
- Industry leading Medical (PPO Insurance), Dental, and Vision care with low out-of-pocket costs
- Life and Disability Insurance
- Health Savings Account (HSA) / Flexible Spending Account (FSA) options
- 401(k) Retirement Savings Plan with employer match
- Employee Stock Purchasing Plan (ESPP) offered
AMVAC, an American Vanguard company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law.