Career Opportunities: Area Sales Manager (59527)
• Align and integrate with Trade promotion plan from Marketing and Channel & Category strategy from CCD team. Translate into annual execution plan with detailed budget and operational plan (incl. Sales KPIs, RTM Business Development program). Run execution drumbeat and deliver on annual plan and budget.
• Drive customer preference to grow business through constructive partnering and JBP with new and existing customers, leading fact-based negotiations to create Win-win trade terms (incl. promo, discounts, rebates), engaging in joint business planning and deploying efficient service agreement
• Develop and sharpen customer business contribution to align with our company strategy and customer expectation.
• Win with relevant portfolio: (1) Creating Hero SKU focused ‘Must sell list’ for assigned channel/region (differentiated per region if needed); (2) Optimizing assortment (OBPPC) for all customers (3) Collect pack insights and learnings from field and closely monitor competitor products (launches) and customer demand to drive barrier-breaking renovation, innovation, and market development.
• Drive physical availability by executing Consumer and Channel Activation plans and leading Perfect Store program in assigned Region: (1) Set distribution targets (prioritizing Hero SKUs); (2) Build Perfect Visibility by implementing Consumer Activation Plan, including Perfect Store KPIs in sales incentive scheme (3) Run effective consumer & customer promotions, in line with CCD and Marketing guidelines.
• Closely monitor key KPIs ( GT Business Development) & report to Regional Sales Manager : Sales (vol./val./ profitable growth), market share (by region or by key customer, numeric/ weighted stock distribution and numeric/ weighted selling distribution, share of shelf, SKU handling, SFE KPIs .
• Own and run a reliable sales forecast
• Sought out opportunities to expand new channel/ customer, holistic route to market model.
• Collect feedback from customers & identify opportunities to improve Perfect Store program and results, playing the role of an internal auditor to ensure the reliability of data on DMS system.
• Monitor distributor performance and train Sales Executives/Distributor staff to develop Distributor Capabilities
• Manage team of Sales Executives strategically to deliver best results
This role will be reported directly to Regional Sales manager, and will be based in Head office, Phaholyothin, BKK
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• Align and integrate with Trade promotion plan from Marketing and Channel & Category strategy from CCD team. Translate into annual execution plan with detailed budget and operational plan (incl. Sales KPIs, RTM Business Development program). Run execution drumbeat and deliver on annual plan and budget.
• Drive customer preference to grow business through constructive partnering and JBP with new and existing customers, leading fact-based negotiations to create Win-win trade terms (incl. promo, discounts, rebates), engaging in joint business planning and deploying efficient service agreement
• Develop and sharpen customer business contribution to align with our company strategy and customer expectation.
• Win with relevant portfolio: (1) Creating Hero SKU focused ‘Must sell list’ for assigned channel/region (differentiated per region if needed); (2) Optimizing assortment (OBPPC) for all customers (3) Collect pack insights and learnings from field and closely monitor competitor products (launches) and customer demand to drive barrier-breaking renovation, innovation, and market development.
• Drive physical availability by executing Consumer and Channel Activation plans and leading Perfect Store program in assigned Region: (1) Set distribution targets (prioritizing Hero SKUs); (2) Build Perfect Visibility by implementing Consumer Activation Plan, including Perfect Store KPIs in sales incentive scheme (3) Run effective consumer & customer promotions, in line with CCD and Marketing guidelines.
• Closely monitor key KPIs ( GT Business Development) & report to Regional Sales Manager : Sales (vol./val./ profitable growth), market share (by region or by key customer, numeric/ weighted stock distribution and numeric/ weighted selling distribution, share of shelf, SKU handling, SFE KPIs .
• Own and run a reliable sales forecast
• Sought out opportunities to expand new channel/ customer, holistic route to market model.
• Collect feedback from customers & identify opportunities to improve Perfect Store program and results, playing the role of an internal auditor to ensure the reliability of data on DMS system.
• Monitor distributor performance and train Sales Executives/Distributor staff to develop Distributor Capabilities
• Manage team of Sales Executives strategically to deliver best results
This role will be reported directly to Regional Sales manager, and will be based in Head office, Phaholyothin, BKK