SUMMARY

The Director of Recruitment and Enrollment Management provides strategic leadership for the College’s enrollment management operations, scholarship administration, and annual recruitment calendar. This position plays a key role in shaping recruiting and enrollment strategy, managing scholarship processes, and ensuring consistent, timely recruitment and retention efforts across the academic year.

Serving as a senior member of the recruitment and retention team, the Director oversees scholarship coordination, recruitment planning, entrance counseling and professional advising efforts using a data-informed approach while supporting staff, improving processes, and aligning recruitment efforts with institutional enrollment and retention goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Recruitment Strategy & Calendar Management

1. Develop, manage, and maintain the annual recruitment calendar, including high school visits, campus events, application cycles, and yield activities.


2. Coordinate recruitment timelines, communication cycles, and outreach strategies in collaboration with Admissions, Marketing, and Student Affairs


3. Monitor recruitment progress toward enrollment goals and adjust strategies as needed.


4. Support the Associate Dean in enrollment planning, forecasting, and recruitment initiatives.

Scholarship Coordination & Financial Incentives

1. Oversee the administration of institutional scholarships, awards, and recruitment-based financial incentives.


2. Coordinate scholarship application processes, deadlines, communication, and award notifications.


3. Collaborate with Financial Aid, Business Office, and Academic leadership to ensure alignment with policies and budgets.


4. Track scholarship utilization, yield impact, and return on investment to inform future awarding strategies.


5. Ensure compliance with institutional, state, and federal regulations related to scholarships and aid.

Recruitment Operations & Oversight

1. Support and guide recruitment staff in outreach strategies, territory planning, and communication best practices.


2. Serve as a resource for complex admissions or scholarship-related student situations.


3. Review recruitment data, inquiries, applications, and yield metrics to identify trends and opportunities.


4. Assist with training staff on recruitment policies, scholarship guidelines, and enrollment procedures.

Collaboration & Leadership

1. Collaborate closely with the Recruitment & Student Engagement Coordinator to align recruitment events with yield and retention goals.


2. Work with the Enrollment Systems & Operations Coordinator to ensure accurate tracking, reporting, and CRM functionality.


3. Represent the College at select recruitment events, scholarship ceremonies, and community meetings.


4. Participate in cross-functional teams focused on enrollment growth, access, and student success.

SUPERVISORY RESPONSIBILITIES

• Provides functional supervision, training, and guidance to recruitment staff.

• Supports performance feedback and process improvement initiatives.