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Posted 3d ago

Brand Marketing Specialist-System Marketing

@ Baptist Health
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Little Rock, Arkansas, United States
OnsiteFull Time
Responsibilities:leading initiatives, managing agencies, coordinating plans
Requirements Summary:Bachelor's degree in marketing or related field; 3-5 years in marketing/advertising; strong project management, event planning, and vendor coordination; proficient with digital media and Adobe Creative Suite.
Technical Tools Mentioned:Adobe Creative Suite, Microsoft Office, Macintosh, PC, Video editing software
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Job Description

Department: System Marketing

Shift:  Day

Working Hours:  8A-5P

Summary:

The Brand Marketing Specialist serves as the marketing team leader, responsible for the planning, development and implementation of all marketing initiatives for the Baptist Health System Brand. This role manages the day-to-day working relationships with advertising agencies and other marketing vendors. The specialist will also coordinates specific marketing plans, strategies, and tactics for all entities and program lines.

Other information:

Education and Experience

  • Bachelor degree in marketing, communications, journalism, business, public relations or related field.

  • 3-5 years experience in marketing, advertising agency or related field.

  • Demonstrated ability to plan, organize, implement, complete and evaluate effectiveness of projects.

  • Skill in developing, organizing and implementing special events/projects under multiple leaders.


Knowledge, Skills, and Abilities

  • Strong understanding of marketing in all media venues (TV, Print, Radio, Social media, etc.), with working knowledge in digital media along with TV, video and print production.

  • Exceptional computer skills, and proficiency with Macintosh, PC, Microsoft Office applications (PowerPoint, Excel), Adobe (Photoshop, Illustrator, and Indesign).

  • Working knowledge of digital and video cameras and knowledge of commercial video equipment. Editing software knowledge and skills a plus.

  • Strong ability to communicate in written and oral forms.

  • Strong organizational skills and detail-oriented.

  • Ability to prioritize and multi-task in fast-paced, changing environment.

  • Excellent analytical, critical thinking and problem solving skills.

  • Ability to foster collaborative working relationships with representatives of the press, radio, television vendor organizations, the general public, and Baptist Health senior management.

  • An out-going personality with an innate ability to connect with others in order to promote and sell products and services.

  • Maintain a professional attitude, demeanor and appearance at all times.

This job will be authorized 80.00 hours bi-weekly.