Description

Key Responsibilities:

Brand Strategy & Management

• Develop and maintain a strong, consistent retail brand identity across all consumer touchpoints, including stores, packaging, digital, and social.
• Partner with leadership to evolve brand positioning and messaging that reflect the company’s vision and retail goals.
• Monitor market and customer trends, using insights to guide brand storytelling and campaign development.

Content Development & Copywriting

• Write and edit engaging copy for retail marketing campaigns, product launches, in-store signage, promotional materials, social/blog content, press releases and web pages.
• Develop compelling narratives that connect products to customer lifestyles and inspire purchase decisions.
• Maintain brand voice guidelines and ensure all messaging aligns with brand tone and personality.

Creative Direction & Visual Brand Oversight

• Act as an internal Art Director, guiding the creative development of campaigns, retail visuals, and marketing materials.
• Collaborate with design, photography, and merchandising teams to ensure product visuals and marketing assets are cohesive and on brand.
• Provide creative direction on photo shoots, store signage, and seasonal campaigns to ensure alignment with marketing objectives and visual standards.

Campaign Management & Execution

• Collaborate with cross-functional teams (Merchandising, E-Commerce, Operations) to ensure marketing initiatives support key business goals.

Collaboration & Leadership

• Serve as a creative liaison between internal departments and external agencies or freelancers.
• Partner with store teams to ensure brand messaging and visuals are consistently executed in the retail environment.
• Support and mentor design staff.

Requirements

Qualifications & Experience:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Previous agency experience highly preferred.
• Proven ability to manage both the creative process and the strategic execution of campaigns.
• Strong copywriting and storytelling skills with a sharp understanding of brand voice.
• Experience collaborating with photography, design, and merchandising teams.
• Ability to balance creative vision with business goals and performance metrics.

Key Attributes:

• Strategic thinker with a strong creative eye and attention to detail.
• Exceptional communicator and collaborator.
• Adaptable and resourceful with a hands-on approach.
• Passionate about retail, design, and consumer experience.
• Comfortable juggling multiple projects in a fast-paced environment.

Summary

Position Overview:

We are seeking a highly creative and strategic Manager – Brand, Content & Creative to elevate our brand presence and drive engagement across all retail and digital channels. This unique role blends the responsibilities of a Copywriter and Art Director, making it ideal for someone with a strong retail background and agency experience who thrives at the intersection of strategy and creativity.

You will play a key role in shaping how customers experience our brand—from in-store displays to digital storytelling —ensuring a cohesive message and visual identity that reflect our brand values and drive business results. You’ll lead creative content development, oversee brand standards, and collaborate across departments to bring campaigns to life that resonate with shoppers and strengthen brand loyalty.