HiringCafe
Posted 4y ago

Demand Generation Strategist

@ Goodway Group
View All Jobs
United Kingdom
RemoteFull Time
Responsibilities:Analyzing data, Managing campaigns, Proposing creative ideas
Requirements Summary:Data-driven strategist with expertise in digital marketing, analytics, and content creation.
Technical Tools Mentioned:Google Analytics, Optimizely, MailChimp, Pardot, HubSpot
Save
Mark Applied
Hide Job
Report & Hide
Job Description

Demand Generation Manager duties and responsibilities

  • Translate ideas to actionable items that deliver business results aligned to CvE’s vision and business goals.
  • Define which metrics/KPIs to focus on, how to capture /generate demand, and conversion rate optimisation.
  • Propose creative ideas on how to grow those KPIs.
  • Manage analytic and A/B testing software to optimise those ideas (e.g. PPC, email marketing, paid social, etc).
  • Leverage on content hacking tools e.g Canvas, Optimizely, Google Analytics to be able to quickly generate content in multiple formats – blogs, videos, infographics, social posts, email marketing, etc
  • Feel confident in producing B2B/Marketing/Consultancy content focusing on areas such as in housing, digital maturity, adtech, marketing operating model, Agile Marketing, among others
  • Analyse the data and users’ feedback.
  • Exchange ideas/data/feedback with other departments (Consulting, Top management) to present results and drive more growth.
  • Propose creative new projects, from building new tools and apps that attract new or drive prospects through the funnel.
  • Conduct and present quarterly reports: Industry trends analysis, insights, competitive analyses, and market research.
  • Keep abreast with the latest trends and changes in UI/UX and digital marketing

Demand Generation Manager qualifications and requirements

  • Datadriven: proven clear understanding of data, analytics, metrics, and statistics
  • Have a startup mindset
  • High standards of excellence and attention to detail
  • Good editing and copywriting skills
  • In depth knowledge of SEO factors and key algorithm updates
  • Hands on experience with web analytics and A/B testing tools
  • Domain expertise in UI/UX best practices
  • Outstanding analytical and problem-solving skills
  • Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, Canvas for design, Google Analytics, Optimizely, Pardot (ideally) or HubSpot (is a plus) for CRM, sales and marketing purposes, Monday to automate workflows
  • Applicable knowledge of HTML5
  • Applicable knowledge of CSS3, JavaScript, and jQuery is a plus


#LI-Remote