Position Summary:
Air Marketing Coordinators develop and oversee marketing campaigns to promote Pafford Air
One (PAO) services. The role of a marketing leader will encompass creative, analytical, digital,
communication, commercial and administrative responsibilities. Marketing Coordinators aim to
maximize profits through developing sales strategies that match customer requirements and by
promoting products, services, or ideas. The PAO Marketing Coordinators will work with the PAO
team to promote and educate the PAO mission, vision, values, promise, patient care, and
services to our community healthcare providers, municipalities, and social media audience.
Essential Duties and Responsibilities:
· Demonstrates excellent interpersonal skills, a strong customer service approach, and a
consistently positive attitude
· Proven track record of meeting or exceeding marketing goals and performance
objectives
· Possesses the knowledge, skills, and abilities required to perform essential job
functions, with or without reasonable accommodation
· Collaborates with management to develop, prepare, and implement strategic marketing
plans for assigned markets
· Ensures compliance with all federal, state, and local safety laws, regulations, and
operational standards
· Identifies and reports behaviors or activities that may pose risks to personnel,
equipment, or operations
Training & Safety Leadership
· Conducts employee training on air safety procedures, operational processes, and
landing zone (LZ) classes
· Delivers clear instruction and training programs to support team readiness and
compliance
Marketing & Strategy Execution
· Plans, develops, and oversees marketing campaigns from concept through execution
· Conducts market research and data analysis to identify trends and define strategic
direction
· Develops and presents innovative marketing ideas and strategies to stakeholders
· Leads collaborative promotional efforts and public relations initiatives
· Writes, edits, and proofreads marketing copy, including social media content
Operations & Coordination
· Maintains and updates websites and social media platforms; monitors performance
analytics
· Compiles and distributes financial, marketing, and statistical reports
· Organizes events, outreach initiatives, and product/service exhibitions
· Coordinates marketing meetings, events, and cross-functional activities
· Tracks marketing efforts, tools, and performance metrics to ensure effectiveness
· Monitors and manages personal performance to consistently meet organizational goals

Sales, Marketing & Client Engagement
· Collaborate with experienced marketing leadership within the organization to align strategies and
drive results
· Results-driven with a strong sense of urgency in all communications and follow-up
· Adheres to marketing budgets and all financial/expense processes and procedures
· Delivers superior customer service by ensuring timely, accurate, and accessible information for clients
· Demonstrates persistence in sales efforts, maintaining focus and professionalism despite challenges
· Presents and demonstrates services as needed to clients, healthcare partners, and leadership
· Schedules and coordinates client meetings, appointments, and outreach efforts
· Responds to inquiries from healthcare partners with accuracy and professionalism
· Shares marketing knowledge and resources with team members using centralized tools (e.g., Google
Drive)
Strategic Growth & Market Development
· Identifies and develops new customer segments through research and targeted outreach strategies
· Creates and executes plans to acquire and retain clients based on service value
and performance
· Analyzes target markets and develops engagement strategies to increase reach
and impact
· Evaluates competitors and adjusts marketing approaches to maintain a competitive advantage
· Adapt marketing strategies to remain effective in changing or down-market
conditions
· Develops compelling promotional messaging tailored to target audiences
Training, Events & Field Operations
· Trains team members on marketing strategies and best practices during active
shifts
· Represents the organization at trade shows, events, and community outreach initiatives, including
booth setup and service demonstrations
· Maintains a strong focus on achieving monthly quotas, metrics, and performance
goals
· Demonstrates excellent time management and consistently meets deadlines
· Builds and maintains positive relationships with colleagues, EMS partners,
healthcare providers, facilities, and the public
· Work Structure & Expectations
· Conducts regular in-field customer visits (approximately four days per week) with one day
dedicated to remote organization, follow-up, and digital engagement
· Performs additional duties as assigned to support organizational goals

Qualifications & Skills
· Strong teamwork and collaboration skills, with the ability to work effectively across departments
· Demonstrates the knowledge, skills, and abilities required to perform essential job functions, with or
without reasonable accommodation
· Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
· Experience creating marketing materials using Canva
· Background in marketing and/or sales, with an understanding of customer engagement and brand
promotion

Professional Strengths:
· Demonstrates adaptability in navigating complex situations, effectively partnering with
others and leading critical conversations in a timely and professional manner
· Operates with a high level of independence and self-management, consistently driving
assignments to completion within established guidelines, procedures, and best
practices
· Prioritizes tasks efficiently and manages time effectively to meet goals and deadlines
with minimal supervision

Physical Requirements:
· Ability to sit or stand for extended periods of time.
· Must be able to lift up to 15 pounds occasionally.
· Frequent use of standard office equipment, including computers, phones, printers, and
filing cabinets.
· Manual dexterity required for data entry and document handling.

NOTE: The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills and physical demands required of personnel so classified. 

EEO STATEMENT:

Pafford Air One is an Equal Opportunity Employer, which includes supporting veterans and providing reasonable accommodations for individuals with a disability.