Job description
We’re looking for a Qualitative Researcher I with a strong agency background who is deeply insight-driven and passionate about understanding consumers beyond the surface.
You will be part of the Research team, playing a key role in elevating how marketing insights inform product launches, brand strategy, and communication. This role is ideal for someone who combines strong qualitative instincts with a solid quantitative foundation, and is excited about leveraging AI to work faster and smarter.
Job requirements
3–5 years of experience in a research agency (preference for large, well-established agencies)
Strong experience conducting qualitative research end-to-end
Solid understanding of quantitative research fundamentals, including:
Survey design
Questionnaire structuring
Data interpretation
Experience working on:
Brand tracking studies
Concept or communication testing
Strong ability to identify real insights and connect them to business impact
Familiar with marketing fundamentals, such as segmentation, targeting, and positioning
Comfortable working in a fast-paced environment with quick turnaround expectations
Strong storytelling and communication skills
Curious and proactive about AI, with interest or experience in:
Using AI tools to speed up research workflows
Experimenting with new ways to generate and test concepts
Experience in financial services, fintech, or digital products
Exposure to:
Designing or adapting brand health trackers
Running ad testing / ad labs
Experience working with product or marketing stakeholders on launch-related research
Job responsibilities
Lead and execute qualitative research (IDIs, focus groups, exploratory studies) to uncover deep human insights
Support and run quantitative research initiatives, including:
Brand health tracking
Concept and message evaluation
Marketing and product-related surveys
Translate findings into clear, compelling insights that inform:
Product positioning
Value propositions
Communication strategy
Generate insights that strengthen product launches and marketing initiatives
Contribute to building a stronger understanding of:
Customer segments
Attitudes, needs, and motivations
Ensure research outputs are actionable and strategically relevant, not just descriptive
Synthesize research quickly into clear outputs and reports (1–2 days turnaround when needed)
Leverage AI tools to:
Accelerate synthesis and insight generation
Explore faster ways to test ideas and concepts
Increase the volume and quality of learning across projects