Role Summary

The Marketing Creative Specialist is a design-first, creatively driven marketing professional who transforms strategic campaign direction into compelling creative, content, and multi-channel execution across digital, print, and experiential platforms. This role blends strong graphic design skills with hands-on content and digital execution, bringing marketing strategy to life through visually compelling, on-brand creative.

This is a highly collaborative, execution-focused role for a self-starter who is curious, detail-oriented, and passionate about creative marketing.

Key Responsibilities

Creative & Design Execution

• Design and produce creative assets including:
  • Email graphics and layouts
  • Website banners and landing page visuals
  • Social media graphics and short-form content
  • Paid ad creative
  • Catalog layouts and supporting materials (as assigned)
  • Tradeshow signage and promotional materials
• Ensure visual consistency across all channels and brand touchpoints
• Edit and optimize photography for web, email, video, and digital content

Content & Campaign Execution

• Execute content aligned to marketing strategy and seasonal campaigns
• Own monthly social content calendar creation and execution stemming from leadership strategy
• Create and support seasonal campaigns, vendor features, and brand storytelling initiatives
• Film, edit, and revise short-form video content (reels, animations)
• Write captions, light marketing copy, and asset-level messaging

Email & Digital Marketing Support

• Build marketing emails from templates (design, layout, visual)
• Support ActiveCampaign campaigns and automation workflows
• Design landing page visuals and copy blocks and coordinate handoff to IT
• Apply understanding of visuals and messaging that drive engagement and conversion

Collaboration & Workflow Ownership

• Manage creative workflows and deadlines in a fast-paced environment
• Partner cross-functionally with Marketing, Sales, Buying, Customer Service, and vendor partners
• Support vendor creative needs, artwork, and campaign assets
• Contribute to maintaining an organized imagery and asset pipeline

Success Metrics (KPIs)

• On-time delivery of creative assets
• Creative quality and brand consistency
• Effective execution of campaigns across channels
• Engagement metrics influenced by creative (CTR, opens, traffic, social engagement)
• Responsiveness, reliability, and ownership of work

Qualifications

Required

• Bachelor’s degree in Graphic Design, Marketing, or related field
• 5+ years of experience in graphic design or creative marketing
• Strong portfolio demonstrating digital and print design skills
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Experience designing for email, web, and digital campaigns
• Ability to manage multiple projects and deadlines

Preferred

• Experience with email marketing platforms (ActiveCampaign preferred)
• Familiarity with CMS platforms and basic landing page structure
• Experience creating social content and short-form video
• Understanding of print production processes
• Experience collaborating with vendors or external partners

Ideal Candidate

• Design-led with strong creative marketing instincts
• Self-starter with a growth mindset
• Naturally curious and detail-oriented
• Organized, dependable, and deadline-driven
• Comfortable balancing creativity with business goals
• Thrives in a collaborative, fast-paced environment

Why This Role

This role plays a key part in scaling creative output, strengthening brand consistency, and supporting high-impact marketing campaigns across digital and physical touchpoints.

This role offers growth opportunities as the marketing team continues to expand its digital and brand initiatives.