Job Title: Foods CMC (Content, Media, Commerce) Lead UKI (Maternity cover)
Location: Kingston, United Kingdom

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes real impact on the world with the brands that improve the lives of consumers and communities. At Unilever, your career is a unique journey, grounded in an inclusive, collaborative, flexible working environment. We don’t believe in the ‘one size fits all’ approach, instead we equip you with the tools you need to shape your own future.

ABOUT FOODS

Foods is the largest cell in Unilever Europe with a €2.1bn span in the 6 BG-led markets. As a Business Unit we want to be true market makers, with a strategy to drive volume growth and share for our categories. Europe is the birthplace of Unilever’s biggest and oldest heritage brands, also the home of the world’s largest Retail Alliances and Buying Groups; with 10 Customers delivering €1bn TO annually and a winning strategy focused on winning Seasons and Occasions across all generations.

At the heart of Foods Europe’s bold mission is Foods UKI, a €548m business, the 6th largest market for Foods Global and the largest in Europe. Each of the 3 category verticals (Condiments, Cooking Aids and Mini Meals) in the UKI is a priority for Foods’ Top 25 global cells. We are either #1 or #2 in share in our category verticals (Mini Meals #1, Condiments #2, Cooking Aids #2). Our power brands, Hellmann’s and Knorr are priority, alongside strong local jewels, such as Pot Noodle, Marmite and Colman’s. We lead with a ‘One Team, One Dream’ mindset, alongside our ‘Foodie Culture’ that has created a team we are all proud to work within. We have built a reputation of being thought leaders in the digital and marketing space, leading the way in Social First & Retail Media, and being proud winners of 26 creative excellence awards over the past 3 years, including numerous Cannes Lions.

ABOUT CMC

The Content, Media and Commerce team is made up of marketing and commerce experts responsible for creating unmissable omnichannel experiences; from creating the power of a 6P strategy across in store and dCommerce, to omnichannel retail marketing, from brand media to retail media, from digital to offline content production. We are fully integrated into the marketing team whilst maintaining the expertise, delivering in close collaboration with brands, with the same goals and objectives. We are an energized, young spirited, integrated team that sets the business up to take full advantage of the growth opportunities and thrives to stay ahead of the curve.

JOB PURPOSE

You will be in a high-profile role to lead the UKI Foods CMC, managing a team of 19 brilliant people: 9 Full Time Employees across WL2s & WL1s, along with 10 full-time long-term contractors – each delivering their own specialism in a particular channel. This is an ambitious, high performing team requiring a passionate leader to continue steering them to success.

RESPONSIBILITIES

• Leads the entire CMC talent & ecosystem; from media planning to content production, from digital channel strategy to retail media, with a strong understanding of technologies & innovation to constantly future-proof capabilities.
• Leads the team that translates the individual brand JTBD into a joined-up, holistic comms approach, delivering a consistent message across paid media, retail media, organic social, influencers & dCommerce.
• Coordinates across three category verticals and seven brands to design and deliver end to end consumer and shopper experiences.
• Key contributor to the One Plan (annual planning process), collaborating with the brand leads on the deployment of their JTBD.
• Oversees the management of the Media & Retail Media BMI, ensuring forecast accuracy and investment within budget. Responsible for monthly updates to the UKI FLT (Foods Leadership Team).
• Drives the Social First agenda in collaboration with the Content Strategy Manager, bringing senior stakeholders on the journey and providing the foundations for the team to succeed.
• Represents UKI in European forums, sharing successes and learning from other markets to drive growth across the BU.
• Proactively identifies opportunities to solve business challenges and drive brand growth. Pioneers, tests & scales up new initiatives (e.g. LLM’s).
• Leads for a fun, open and collaborative team culture that consistently delivers high performance. Creates moments for team connection, learning and sharing (e.g. QBR’s, team away days)

ALL ABOUT YOU

This role is suited to a collaborative leader with extensive experience in marketing, media, and retail with a particular spike and passion for driving change. The right candidate will be able to demonstrate a wide range of capabilities and attributes.

Key skills include:

• Established experience in the fields of marketing, media and/or digital commerce. Retail Media experience preferred.
• Proven experience of leading for performance. Motivating multi-disciplinary teams in a fast-paced environment and managing multiple, competing priorities simultaneously
• Strong track record of building brands, developing and deploying marketing activations with outstanding results
• Established skills and knowledge around Digital in the wider consumer and customer domain
• Proven cases of creativity and embedding innovation, fostering a culture of continuous learning and improvement, driving change and transformation
• Strong ability to develop inspiring strategy and narrative – that unifies the team towards contributing to direct business impact

Competencies You Need to Succeed:

• Strong business acumen: shows proven experience of managing large, complex budgets
• Commercially minded: plays a combination of commercial and media roles and can bring together media, performance and dComm strategies, energized by delivering fantastic results
• Tenacity and sense of urgency: has ability to make things happen quickly with large teams, thrives on challenge; able to pivot and source new solutions
• Resilient & influential: is able to make firm decisions under pressure, balances risks, manages business trade-offs, thrives on challenge and ambiguity while bringing colleagues along on the journey
• Strong communicator: has superior verbal and written communications skills with attention to detail and ability to express across different levels of stakeholders
• Simplifies complexity: is able to interpret complex business challenges and make informed decisions that drive successful activation plans, uses evidence and data smartly, spots issues and opportunities to make things better
• Effective people leader: has proven line management experience to maximise output from a highly ambitious team, acts as an inspiring leader to others both with your results and your resilience

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).