Job Description
The Role
This position holder is responsible for
Your Responsibilities
B2B Marketing Strategy & Planning
Your Profile
This position holder is responsible for
- Leading implementation of B2B marketing strategy in APAC
- Driving customer engagement and events across the region
- Developing and executing campaigns to generate leads and grow awareness of ADM Pet Nutrition Pantry
- Identifying key trends, opportunities, and challenges within pet nutrition industry to recommend innovative strategies
- Managing B2B marketing budget with efficiency and ROI tracking
Your Responsibilities
B2B Marketing Strategy & Planning
- Supports the development of B2B marketing strategy for the region, aligned with global business goals and regional market dynamics.
- Leads execution of ADM Pet Nutrition’s marketing strategy and vision
- Implements product innovation pipeline (I2L)
- Monitors and reports on key performance metrics, providing actionable insights and recommendations for continuous improvement
- Develop and maintain strong relationships with key B2B customers and stakeholders
- Leads tradeshow planning and execution while tracking budget and ROI
- Assists the sales team with customer engagements and lead management
- Creates high-impact presentations for current and potential customers
- Develops lead engagement strategies
- Leverage digital marketing channels (email, social media, webinars, etc.) to maximize reach and impact.
- Create compelling content and materials, including brochures, presentations, white papers, case studies, and digital assets while maintaining ADM brand integrity
- Connects with cross-functional teams to source information for new materials
- Supports the scientific team with market insights
- Sources market and consumer data for use in case studies and trend reports
- Identify key trends, opportunities, and challenges within the pet nutrition industry to inform marketing priorities.
- Manage the marketing budget for the APAC region, ensuring efficient allocation of resources and ROI tracking
Your Profile
- Bachelor’s degree in Marketing, Business Administration or similar field. Advanced degree preferred.
- 4+ years of experience in B2B marketing
- Pet nutrition/ingredients is preferred. Human or animal nutrition is also acceptable.
- Experience working with an Asia regional team (beyond China) is important.
- Full professional proficiency in Mandarin and English
- Strategic thinking, problem-solving, and innovative mindset
- Experience in tradeshow management and execution is required
- Prior experience managing marketing budget independently is necessary
- Availability to travel within China and the APAC region as needed
- Strong interpersonal, verbal, and written communication skills
- Experience with email marketing or marketing automation is a strong plus
- High level of confidentiality, integrity and business ethic
- Ability to work in a fast-paced, cross-cultural team
Location City/Town/District
Shanghai
Location Country
China
Ref ID
#LI-EZ1
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
#LI-Onsite
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Culture, Engagement & Inclusion | ADM.
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Culture, Engagement & Inclusion | ADM.