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Posted 3w ago

Senior Director, Consumer Sales

@ Kruger
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Mississauga, Ontario, Canada
OnsiteFull Time
Responsibilities:shape strategy, lead pricing, manage accounts
Requirements Summary:10+ years sales/merchandising in grocery, mass, club, or drug retail; strong category management and retail market knowledge; leadership experience; bilingual French/English preferred.
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Job Description

At Kruger Products we have a shared vision for greatness. We manufacture some of North America’s most popular tissue brands - Cashmere®, Purex®, Scotties®’, SpongeTowels®, Bonterra®, White Cloud®, as well as products for use away from home.

 

We are leaders in our industry, leaders in our communities, and leaders in sustainability. We proudly have close to 3,000 employees across manufacturing plants in Quebec, British Columbia, Ontario, and Tennessee, as well as our headquarters in Mississauga, ON and Sales offices in North America.

 

What you will do

The Senior Director, Consumer Sales will provide strategic leadership for national accounts, shaping long‑term growth strategies aligned with enterprise priorities, customer evolution, and changing consumer behaviours.

 

In this role, you will:

  • Partner with the VP & Head of Canada Sales to shape and advance national growth strategies, ensuring KPL brands sustain market leadership in volume, quality, value, and long‑term relevance.

  • Lead the development and execution of innovative, customer‑centric promotional and commercial strategies that anticipate competitive dynamics and accelerate growth across Trademark and Private Label portfolios.

  • Own pricing and profitability performance for the portfolio of accounts, delivering brand family Net 2 targets while optimizing VGP and direct contribution through disciplined portfolio and trade‑off management.

  • Provide senior leadership in key account engagements and presentations, ensuring alignment to corporate strategy,         brand direction, product innovation, and promotional priorities.

  • Ensure consistent and effective execution of Marketing Brand Strategies and the Playbook across all accounts, translating enterprise direction into customer‑specific plans.

  • Build and sustain trusted, executive‑level relationships with customers, serving as a strategic partner and advisor to drive mutual growth.

  • Oversee financial and commercial governance for the business, ensuring accuracy, rigor, and alignment with internal controls and customer agreements.

  • Lead the development, execution, and performance tracking of customer business plans, ensuring delivery of KPL objectives within approved budgets and investment guardrails.

  • Lead cross‑functional collaboration across Sales, Marketing, Trade Marketing, and Category Management to leverage insights, loyalty data, and analytics in support of customer and brand strategies.

  • Apply market trends, consumer insights, competitive intelligence, and industry analysis to inform strategic decisions and proactively adjust course in line with corporate objectives.

  • Provide timely, strategic counsel to the VP & Head of Canada Sales on account performance, risks, opportunities, and emerging issues impacting business outcomes.

  • Develop a high‑performing leadership team by coaching, mentoring, and succession‑planning direct reports to deliver results today while building future capability.

 

What you will bring

  • 10 years Sales experience and/or in merchandising, working in the grocery, mass merchandizer, club store, and drug retail trade.
  • Depth of knowledge in all job facets of the Consumer Packaged Goods industry.
  • Excellent knowledge of category management principles.
  • Thorough knowledge of the retail industry market.
  • Experience leading a team
  • Post-secondary degree from a University is preferred
  • Bilingual (French & English) is strongly preferred.

 

Join Kruger Products and Expect to do Something Great.

 

Our mission is to make everyday life more comfortable. Together we bring this mission to life. As an ever-evolving business, there are always exciting new challenges, diverse career paths, and opportunities to innovate. Be part of a recognized employer – Greater Toronto Top Employer since 2013, Deloitte’s Best Managed Companies since 2018, and Forbes Best Employers in Canada.

 

We thank all applicants for their interest in Kruger Products; only candidates selected for an interview will be contacted.

 

Kruger Products is an equal opportunity employer and encourages applications from all qualified individuals. Accommodation will be provided in all parts of the hiring process as required under KP’s Accessibility Policy and Multi-Year Accessibility Plan - 1.04.33. Applicants need to make their needs known in advance.