• Develops business plan for account to meet or exceed sales, marketing and customer satisfaction objectives by following the overall company business plan and strategy
• Directs tactical implementation of business plan to meet objectives
• Understand customer business and service requirements in order to develop "tailored" solutions. 
• Introduce client to new products that match business needs.
• Interfaces and directs sales, product and operations strategies; ensures customer expectations are exceeded; develops business plan that fits continually changing customer needs
• Manages interface between the customer account and internal for effective implementation of the business plan. 
• Prepares the annual and 5 years sales budgets.
• Develops and/or maintains and improves business relations with all customers.
• Interfaces with key customer executives in a professional, mutually beneficial partnership
• Seeks out and targets new sales diversification opportunities, initiates action plan to approach and secure new business for the Company.
• Surveys the competition, the market, the products, the threats and the opportunities.
• Responsibility for Accounts Receivables. Monitors A/R aging on a proactive basis.
• Detects the problems and solves them.
• Contributes to the good reputation of the company in assuring a good service to the customers.