Posted 2w ago

Public Relations Manager

@ Animal Humane Society
Golden Valley, Minnesota, United States
$70k-$80k/yrHybridFull Time
Responsibilities:Develop PR strategy, Build media relationships, Coordinate interviews
Requirements Summary:5+ years in public relations or communications; proven media relations and spokesperson experience; strong written/verbal skills; able to manage multiple priorities; media monitoring and PR analytics familiarity.
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Job Description

Come work for Animal Humane Society as a Public Relations Manager, where caring for animals isn’t just a job – it’s our passion.  We are on a mission to compassionately and responsibly create a more humane world for animals and their people.

Job Summary: The Public Relations Manager is responsible for developing and executing strategic public relations initiatives that elevate brand awareness, strengthen reputation, and support organizational priorities, including public-facing communications related to complex or sensitive animal welfare issues. As a key member of the Marketing and Communications team, this role leads media relations efforts to ensure consistent, compelling messaging across all earned and shared channels.

Pay: Ranges from $70,000 - $80,000 annually

Benefits: 

  • Health, Dental, Vision insurance + Paid Time Off
  • 9 paid holidays + 4 floating holidays per full calendar year
  • 401k with a 4% company match

Schedule: Full-time; Monday-Friday 8am-4:30pm. Evenings and weekends as needed.

Location: Hybrid; on-site at least one day a week (Golden Valley location) with travel to other AHS sites and offsite media appearances as needed.

Application requirements: Please upload cover letter and current resume

Interview process: Step 1 - phone screen; Step 2 - virtual interview via Microsoft Teams; Step 3 - on-site interview

What You'll Be Doing:

Media Relations

  • Develop and lead a proactive public relations strategy aligned with organizational priorities and brand positioning.
  • Build and maintain strong relationships with local, regional, and national media outlets.
  • Proactively identify and pitch stories that position AHS as a trusted, leading voice.
  • Serve as the primary point of contact for media inquiries and interview coordination.
  • Represent AHS on camera and in live interviews with clarity, confidence, and professionalism.
  • Draft press releases, media statements, op-eds, and media briefing materials.
  • Prepare organizational leaders for media engagement through coaching, messaging, and briefing materials.

Brand and Reputation Management

  • Monitor media coverage and public sentiment to provide insights and recommendations.
  • Ensure consistency of messaging across all external communications.
  • Support crisis communications planning and response, including rapid message development and media coordination during emerging situations.
  • Protect and enhance the organization’s brand and public image.
  • Identify reputational risks and opportunities related to public perception.

Content and Storytelling

  • Identify and develop compelling stories that highlight the impact of AHS and its work.
  • Collaborate with marketing and program colleagues to amplify stories across channels.
  • Support internal and executive communications as needed.

Campaign and Strategic Communications

  • Partner with marketing and fundraising teams to support integrated campaigns.
  • Align PR efforts with key organizational initiatives, events, and advocacy priorities.
  • Track, analyze, and report on PR performance, using insights to refine strategy and improve effectiveness.

Internal Collaboration

  • Build strong cross-functional relationships to surface stories and align messaging.
  • Provide media training and communications guidance to staff and subject matter experts.

Communication and Culture

  • Communicate in a positive and professional manner with customers, colleagues, and volunteers.
  • Promote a culture of diversity, equity, and inclusion to make AHS a welcoming environment for all.

Technology

  • Monitor AHS email and voicemail and respond to media inquiries in a timely manner.
  • Other duties as assigned.