Overview:

Be inspired. Be valued. Belong. 

 

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be.  We provide:

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, leadership programs...and more!

Description:

RESPONSIBILITIES:

• This role is responsible for developing and executing a referral development strategy aimed at increasing referral volumes and revenue within a defined region.
• The position focuses on building and maintaining strong relationships with referring providers and facilities, both internally and externally.
• This includes strategic planning, marketing implementation, barrier resolution, and collaboration with operational teams.
• The individual will lead business-to-business outreach efforts, develop quarterly sales plans driven by data, and track performance through detailed reporting and the use of CRM tools.
• The role serves as a key liaison to enhance referral integration and provider relations across the healthcare system.

Primary duties and responsibilities:

 

Referral and Development Strategy:

• Develops and implements a referral development plan targeting providers and facilities to positively impact revenue.
• Focuses strategically on both internal and external referral sources to increase referral volumes.
• Facilitates relationships with community and Emory physicians to improve access and referral patterns.

Relationship management:

• Maintains existing and establishes new relationships with referring providers.
• Acts as a bridge between referring physicians and Emory Healthcare providers to improve physician relations.
• Resolves clinical or operational issues encountered by referring providers.

Marketing Outreach:

• Develops and executes Business-to-Business marketing and sales plans targeting referring MDs.
• Leads the strategy, planning, and execution of marketing activities to support referral growth.

Data and Reporting:

• Develops and utilizes databases to track referring physician demographics, trends, and other relevant data.
• Creates quarterly sales plans and reports based on volume data from claims tools and EPIC dashboards.
• Tracks activities and results through a Physician Relationship Management (PRM) tool and generates performance reports.

Collaboration and Growth:

• Works with operations teams to identify and remove growth barriers.
• Collaborates across the business development team to support system-wide growth efforts.
• Tracks and follows up on open issues or escalations to ensure timely resolution.

Strategic Leadership:

• Leads strategic initiatives that enhance referral integration across the system.
• Identifies growth goals by specialty or subspecialty to drive financial performance.
• Additional Duties as Assigned
• Travel: Travel may be required between operating units
• Work Type: Hybrid employee - splits time between working remotely and working in the office.
•  

Minimum Required Qualifications:

 

Education

• Bachelor's degree in Marketing, business, healthcare, or related fields.

Experience

• 3 years minimum experience in healthcare, sales, liaison or related work

Knowledge, skills, and abilities (required):

• Deep understanding of healthcare market dynamics, physician alignment models, and strategic partnerships.

Additional Details:

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

  

ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations.  

 

PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks. 
 
ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.