Travel Required | Full-Time

Position Summary

BOND is evolving its local marketing model to better support growth across our practices. The Regional Marketing Coordinator (RMC) is a strategic, field-based marketing role designed to align with our regional structure—ensuring each market has a dedicated marketing partner driving local performance.
The RMC serves as the primary marketing lead across multiple orthodontic practices in Northern California, combining boots-on-the-ground execution with a more strategic, scalable approach to regional growth.
While this role reports to the BOND Marketing team, success depends on a close partnership with the Regional Manager, Practice Manager, and practice teams to align marketing initiatives with operational priorities and practice-level goals.

What You’ll Do
Regional Marketing Leadership
● Serve as the dedicated marketing partner for assigned practices
● Align marketing strategies with Regional Managers to support growth and performance goals
● Travel regularly between locations to ensure consistent execution and strong team collaboration Doctor Referral Relationships
● Build and strengthen relationships with general and specialty dentists
● Execute structured outreach including office visits, appreciation initiatives, and consistent follow-up
● Coordinate and lead Lunch & Learns and provider engagement opportunities
● Track referral activity and identify opportunities for growth Social Media & Local Marketing Support
● Assist with social media content planning and execution to support campaigns and local initiatives across various platforms
● Capture and share content from events and in-office activities Community Engagement
● Plan and execute local events, sponsorships, and school partnerships
● Represent practices in the community to build trust and increase brand visibility
● Identify new outreach opportunities that align with each market’s needs
● Manage all event logistics including registration, materials, and on-site execution Regional Brand Activation
● Execute localized campaigns including new practice openings, seasonal promotions, and awareness initiatives
● Ensure brand consistency while tailoring efforts to each community
● Collaborate with Marketing to bring campaigns to life at the local level Patient Experience & In-Office Marketing
● Develop and implement patient promotions, contests, and referral programs
● Support in-office engagement strategies that drive word-of-mouth growth
● Partner with teams to create a consistent and elevated patient experience Budget Management & Performance Tracking
● Manage marketing budgets across multiple locations with a focus on ROI
● Track spending for events, sponsorships, and outreach initiatives
● Provide regular reporting and insights on performance and opportunities
● Identify ways to maximize impact while maintaining cost efficiency

What We’re Looking For
● Outgoing, relationship-driven professional who thrives in the community
● Strong ability to work independently while managing multiple locations
● Excellent organizational and communication skills
● Experience in marketing, events, or community outreach preferred
● Strategic thinker who can balance execution with big-picture goals
● Comfortable collaborating cross-functionally with marketing and operations teams
● Willingness to travel regularly between practices
● Valid driver’s license and reliable transportation require

Compensation ranges from $75K to $95K based on experience