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Founded in 1955, the National Association of Social Workers (NASW) is the largest membership organization of professional social workers in the world, with more than 120,000 members. NASW works to enhance the professional growth and development of its members, to create and maintain professional standards, and to advance sound social policies.

About the Role

The Manager, Continuing Education & Specialty Practice leads the strategy, operations, and growth of NASW’s Credentialing, Continuing Education (CE) Approval, and Specialty Practice programs. This role is responsible for driving operational excellence, strengthening revenue-generating product lines, building strategic partnerships, and developing a high-performing team.

You will oversee program execution from strategy through delivery, ensuring these offerings are efficient, financially sustainable, market-responsive, and aligned with industry standards and state licensure requirements impacting the social work profession. This role blends product management, partnership development, financial oversight, and people leadership.

What You’ll Lead

Program Strategy & Operations

• Direct the full lifecycle management of NASW credentialing, CE approval, and specialty practice programs.
• Develop, refine, and document processes to improve efficiency, transparency, and customer experience.
• In collaboration with the NASW Information Technology department and NASW technology partners, implement technology solutions and workflow improvements to support scalability and growth.
• Monitor industry trends in certification, accreditation, and licensure to ensure continued relevance and compliance.
• Serve as a NASW National liaison to the NASW Credentialing Committee, supporting governance and program integrity.

Revenue Growth & Product Development

• Build, improve, and expand revenue-generating products and services within credentialing, continuing education, and specialty practice areas.
• Identify new market opportunities, pricing strategies, and program enhancements to drive earned revenue.
• Track and analyze financial performance, key metrics, and growth indicators.
• Partner with the Director of Workforce Advancement and Strategies to set departmental revenue targets and execute growth strategies.
• Manage budgets and control expenses to ensure financial sustainability.

Partnership Development & External Engagement

• Develop and manage strategic partnerships with CE providers, institutions, NASW state chapters, subject matter experts, and external organizations.
• Negotiate and oversee partnership agreements that expand reach, increase participation, and generate revenue.
• Cultivate collaborative relationships that enhance program value and visibility.
• Represent in relevant professional, continuing education, and specialty practice forums.

Team Leadership & Coaching

• Lead, coach, and mentor a team of six staff members.
• Provide ongoing performance management, professional development, and role clarity aligned with strategic goals.
• Foster a collaborative, accountable, positive, and service-oriented team culture.
• Evaluate team structure and capacity to support evolving program growth.

Cross-Functional Collaboration

• Partner with NASW departments to align credentialing and CE requirements with program offerings.
• In collaboration with the Professional Development Product Manager, support messaging that clearly communicates the value and impact of certification and specialty practice programs.
• Ensure high-quality engagement and service for candidates, providers, and volunteer leaders.

Who You Are

• A strategic and operational leader with demonstrated experience building, improving, and growing revenue-generating programs or products.
• A skilled partnership builder who can develop and manage relationships that expand reach and drive measurable results.
• A strong people leader who prioritizes coaching, mentorship, and team development.
• Financially savvy, with experience managing budgets, revenue targets, and performance metrics.
• Process-oriented and tech-forward, with a track record of improving systems and driving efficiency.
• Knowledgeable about certification, accreditation, continuing education, or professional licensure environments (required).
• Committed to advancing professional standards and workforce development within the social work profession.

Knowledge

• Bachelor’s degree in Social Work, Non-profit Management, Education, Business, or a related field. Clinical social workers with independent licensure are highly preferred.
• Project Management Professional (PMP) or Certified Associate in Project Management, highly preferred

Experience: 

• 5-7+ years of demonstrated experience building, improving, and growing revenue-generating programs, products, or service lines.
• Proven ability to develop and manage strategic partnerships that expand reach and increase revenue.
• Strong operational management and process improvement experience.
• Experience leading, coaching, and developing high-performing teams.
• Financial acumen with experience managing budgets and revenue targets.

NASW is an equal opportunity employer.  As such, NASW is committed to promoting and providing equal employment opportunities to all applicants and employees.  The selection of personnel, including new hires and promotions, will be on the basis of qualifications designed to ensure appointments of persons able to effectively discharge the duties and responsibilities of their position.  The Association will not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, sexual orientation, gender, gender identity or expression (including transgender status), marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  The Association will also abide by applicable Affirmative Action requirements mandated by any federal contracts.