Keep on reading, we are looking for a Nordic Product Brand Manager to strengthen the Marketing team in our Consumer Products Division in Copenhagen, Denmark.
In the role, as the Nordic product brand manager for essie you will be leading the brand in the Nordic market. You will be responsible for building the yearly strategy, orchestrating launches, and strengthen the brand's footprint across Denmark, Sweden, Norway, and Finland. You will be instrumental in defining the Nordic brand strategy, driving success and innovation, ensuring every product, every campaign, and every message resonates deeply with what our diverse beauty community craves.
You will…
Manage the strategy of the brand to drive sell-out & gain market share across Nordics
Build the vision of each launch and develop locally relevant campaigns with strong hooks based on consumer insights. Be the project leader for each campaign internally & externally and manage the production budget
Orchestrate 360° Campaigns: own impactful O+O (Online + Offline) including asset production and execution for paid media, based on learnings, partnering with Media and Business Development teams
Own the product expression of essie across all touchpoints instore and online
Performance Tracking: Monitor brand and product performance through sell-out analysis, delivering data-driven insights and reporting to the Zone
Stakeholder Management: Partner with cross-functional stakeholders to ensure unified brand implementation and project delivery across all Nordic countries
Budget & Compliance: Manage the A&P budget allocation to execute the marketing strategy while ensuring legal and regulatory compliance for artworks and claims.
You are…
A Strategy Expert: You excel in marketing strategy design, brand local adaptation, and maintaining brand equity during market entry.
Insight-Driven: You are skilled in leveraging consumer insights to drive activation excellence and effective portfolio management.
An Analytical Thinker: You are proficient in data-driven decision-making, budget management, and rigorous prioritization.
A Master Communicator: You possess strong storytelling, public speaking, and briefing skills to inspire both internal and external partners.
Collaborative & Creative: You are a coordinated team player who thinks outside the box to challenge the status quo and disrupt the market.
What’s in it for you?
We are looking for our new Nordic Product Brand Manager to start 1st June 2026. Applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues.
Who we are?
Leading the world in beauty and beauty tech, L’Oréal is a global powerhouse with over 90,000 employees across 150 countries and 37 international brands. In 2024, the Group generated €43.48 billion in sales, driven by innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.
In the Nordics, we are a vibrant community of nearly 1000 employees spread across our four Nordic capitals. We are committed to creating a more sustainable future for beauty and need passionate individuals to drive innovation in the digital realm. If you have fresh ideas, the courage to challenge the status quo, and a desire to create positive change for the planet, you will find a home with us. Together, we can create the beauty that moves the North.
About our Consumer Products Division: Our Consumer Products Division is committed to making the best of beauty accessible to everyone, everywhere. With beloved brands that are household names, we innovate to create high-quality, effective, and affordable beauty solutions for daily needs. This division thrives on understanding diverse consumer aspirations and leveraging digital and mass-market reach to democratize beauty, fostering a dynamic and fast-paced environment.
Freedom to Go Beyond. That's the Beauty of L'Oréal.
In the role, as the Nordic product brand manager for essie you will be leading the brand in the Nordic market. You will be responsible for building the yearly strategy, orchestrating launches, and strengthen the brand's footprint across Denmark, Sweden, Norway, and Finland. You will be instrumental in defining the Nordic brand strategy, driving success and innovation, ensuring every product, every campaign, and every message resonates deeply with what our diverse beauty community craves.
You will…
Manage the strategy of the brand to drive sell-out & gain market share across Nordics
Build the vision of each launch and develop locally relevant campaigns with strong hooks based on consumer insights. Be the project leader for each campaign internally & externally and manage the production budget
Orchestrate 360° Campaigns: own impactful O+O (Online + Offline) including asset production and execution for paid media, based on learnings, partnering with Media and Business Development teams
Own the product expression of essie across all touchpoints instore and online
Performance Tracking: Monitor brand and product performance through sell-out analysis, delivering data-driven insights and reporting to the Zone
Stakeholder Management: Partner with cross-functional stakeholders to ensure unified brand implementation and project delivery across all Nordic countries
Budget & Compliance: Manage the A&P budget allocation to execute the marketing strategy while ensuring legal and regulatory compliance for artworks and claims.
You are…
A Strategy Expert: You excel in marketing strategy design, brand local adaptation, and maintaining brand equity during market entry.
Insight-Driven: You are skilled in leveraging consumer insights to drive activation excellence and effective portfolio management.
An Analytical Thinker: You are proficient in data-driven decision-making, budget management, and rigorous prioritization.
A Master Communicator: You possess strong storytelling, public speaking, and briefing skills to inspire both internal and external partners.
Collaborative & Creative: You are a coordinated team player who thinks outside the box to challenge the status quo and disrupt the market.
What’s in it for you?
We are looking for our new Nordic Product Brand Manager to start 1st June 2026. Applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues.
Who we are?
Leading the world in beauty and beauty tech, L’Oréal is a global powerhouse with over 90,000 employees across 150 countries and 37 international brands. In 2024, the Group generated €43.48 billion in sales, driven by innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.
In the Nordics, we are a vibrant community of nearly 1000 employees spread across our four Nordic capitals. We are committed to creating a more sustainable future for beauty and need passionate individuals to drive innovation in the digital realm. If you have fresh ideas, the courage to challenge the status quo, and a desire to create positive change for the planet, you will find a home with us. Together, we can create the beauty that moves the North.
About our Consumer Products Division: Our Consumer Products Division is committed to making the best of beauty accessible to everyone, everywhere. With beloved brands that are household names, we innovate to create high-quality, effective, and affordable beauty solutions for daily needs. This division thrives on understanding diverse consumer aspirations and leveraging digital and mass-market reach to democratize beauty, fostering a dynamic and fast-paced environment.
Freedom to Go Beyond. That's the Beauty of L'Oréal.