About Sensys Gatso

Sensys Gatso USA, part of the Sensys Gatso Group in Sweden, is celebrating our 61st year in photo enforcement. Sensys Gatso has a global footprint that extends to over 50,000 installations in 60 countries. Our services are based on innovative hardware, unique software and tailor-made solutions, on a foundation of five-star support and maintenance. We are firmly committed to improving traffic behavior, in close cooperation with our clients. Our mission is to enhance road safety and save lives by changing the driving behavior of motorists.

The Role

The Area Sales Manager is responsible for driving the sales of all Sensys Gatso Group (SGG) products and services within a defined region of pre-assigned states. This strategic role requires a balance of analytical skills, market and customer understanding, and the ability to manage diverse administrative, commercial, technical, advisory, and analytical responsibilities.

Core Objective

The primary goal of the Area Sales Manager is to achieve the company's targets for booked orders, revenue, customer satisfaction, service delivery, and overall results. This is accomplished through strategic business development, intensive Customer Relationship Management, and securing a significant market share in the assigned states, thereby contributing directly to SGG's revenue and profitability.

Reporting Structure and Key Relationships

The Area Sales Manager reports to the VP Sales & Growth. This position requires strong internal collaboration with various departments, including Product Management, Engineering and Support, and Operations, to ensure customer needs are consistently met. The Area Sales Manager acts as the principal point of contact for the assigned region, maintaining regular engagement with end customers, market entities, and partners to foster business growth.

In this role you will lead opportunity prioritization based on strategic metrics; in addition to drive client relation and deal flow from opportunity identification through handoff to operations team.

Key Areas of Responsibility Sales Strategy & Market Development

Map potential markets within the assigned states.
Propose and develop a structured market approach aligned with strategic goals.
Collect and supply essential market intelligence on industry trends and customer needs to inform product technology and commercial policy.

Customer & Requirements Management

Thoroughly document the technical and service requirements of end users.
Serve as an efficient conduit for communicating customer needs to internal SGG departments to ensure products meet both business and client requirements.
Provide expert advice to end users to maintain high levels of customer satisfaction.

Sales Execution & Representation

Professionally represent SGG at industry events such as exhibitions and seminars, promoting the company's unique value proposition.
Ensure accurate internal order transfers and take responsibility for timely customer payments.
Provide periodic reports on business visits and sales forecasts to track performance against KPIs and business objectives.

Pipeline, CRM, and Bid Management

Conduct weekly pipeline inspections to ensure data accuracy and progress toward sales targets.
Maintain strict CRM discipline, keeping all data related to leads, opportunities, and customer interactions current.
Responsible for ensuring all RFPs, and RFIs submissions are comprehensive, effective, and address every critical point. Collaborating closely with SGG's Global Bid Manager to oversee the complete process of coordinating and compiling bid documentation.
Ensure all technical, financial, and legal aspects of bids comply with company standards and customer specifications.
Oversee the bid timeline to ensure the timely delivery of high-quality, compliant, and competitive responses.
Manage the internal approval process for bids, ensuring formal sign-off from all necessary stakeholders before submission.

Channel & Partner Management

Collaborate with the Operations team to manage the partner ecosystem by identifying, selecting, and training partners to meet current market demands and prepare for future growth.
Prioritize and maintain strategic relationships with partners to expand market reach and secure sustainable growth.

Skills and Responsibilities

Self-motivated, self-managing, and a collaborative team player effective in complex, cross-functional environments.
Proficient in strategic and consultative selling, communication, and negotiation.
Strong "soft skills" including conflict resolution, creative problem-solving, negotiation, and the ability to build rapport with customers.
Proven experience in preparing and delivering presentations on the company's products and services.
Ability to thrive within a global management matrix structure.
Excellent written and verbal communication skills.
Proficiency in MS Office, Google suite, and CRM software.

Qualifications

Minimum of 5 years of inside and outside sales experience, specifically selling into the government/municipality sector with long sales cycles.
Bachelor's degree in Marketing, Business, or a related field.

Work Environment

Ability to travel, at times up to 50% or more; sometimes on short notice
Dedicated home office space that allows a professional setting for virtual meetings
Flexibility to work outside regular business hours when required to meet deadlines or resolve urgent implementation issues
Preferred location: West and/or Northeast Regions

Benefits

Competitive salary
401k with employer match
Holidays and paid time off
Medical, dental, and vision plans

Note: This description is a general characterization of the role and is not exhaustive. The Area Sales Manager is expected to perform all common and reasonable tasks assigned to this function.

Sensys Gatso is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.